13 Oct 12 2:08 pm
Ideal word count per web page?
I have been reading that users and search engines prefer non-paginated content more than paginated content. I have a 2000 word article and I am confused whether to split it into 2 pages or keep it in a single page.
I have seen an official Google webmaster video which explains that link juice and other indexing properties would be split across pages for paginated content unless rel = "next" and rel = "prev" or rel = "canonical" tags are used in paginated content pages ( if there is a "View All Page" option for the webpage, there is a chance that Google bot might consider paginated content as a single page and concentrate indexing properties to a single page). On top of that, it might be easier to repeat keywords naturally and get ranked higher for a lengthy article.
Hence, I am more biased towards keeping my 2000 word article in a single page. I would really appreciate any thoughts or suggestions on this. Thanks.