24 Aug 09 7:24 pm
Actually, from what I learned from StomperNet...they suggest to optimize for 2nd tier keywords first! And the reason being is that when you're website is new (which it is) it will be challenging (although not impossible) to rank for the higly competitive keywords because the big boys are focusing on those. The big boys however, do not play around with 2nd tier keywords. 2nd tier keywords are the keywords that have some traffic and virtually have almost no competition (because yeah they dont get much traffic). However, optimizing your website for several 2nd tier keywords...you will rank for these ones pretty fast. I've done some testing. =)
When you are already ranking for your 2nd tier keywords, then that is when you start optimizing for your main higly competitive keywords. The good thing about ranking highly on the SEs for your 2nd tier keywords is that the link juice flows within the other pages of your site. And since "big G" is all about relevancy (this is the reason they use LSI) you would rank for your main keywords faster than starting your SEO for your site on these same main keywords.
Based on the StomperNet's tests, 60% of their sales came from visitors who arrived at their website (they had an ecommerce store for the test) through 2nd tier keywords. What does this tell you?
This tells you that...
Making sales on your website doesn't necessarily have to be through searches done using the highly competitive keywords you have. Yeah it's good to get high volume traffic by optimizing for the main keywords, but the question is how long can you wait before the traffic starts coming in? Your 2nd tier keywords may not mean much at first until you realize that ranking highly for those terms actually makes it easier for your site to get to the 1st page of google for your main keywords.
Hope this helps,