20 Nov 14 1:24 pm
Website bounce rate depends upon its user experience, page loading speed and type of content you are providing to the users.
If your website does not have an impressive user interface then user will not waste single minute to close it. It's very important to provide good user experience to the users.
The second reason if your website page speed is slow. Such type of things frustrates user and they prefer to close the website.
The other thing is relevancy of information. If your website is not providing the exact information it has been made for, then there are very rare chances of user to stay on that web page. Try to provide relevant information to the user with proper use of images, text and videos.