24 Dec 15 7:43 pm
A big thing that many people overlook is their contact form structure. If your contact form is way too long, and way too aggressively "big brother," you're in trouble. If someone is looking for appliance repair, and they are suddenly being asked about their marital status, salary, etc, they'll bounce off. It's disconcerting, especially in this era of data/identity theft... and it's too labour/focus-intensive for an ADD generation that surfs with 50 tabs open at once.