Joined: 16 Oct 09
15 May 14 2:34 am
There's also speculation that the search engines actually do look at "no-follow" links, meaning they take them into consideration but don't necessarily use them for ranking but just for figuring out what your page is up to.
There's also been long time speculation that eventually the SE's will either stop using links as a ranking signal or at least not use links as much as they are now, and that social data is going to replace links.
Because the theory is in the future no one will search to buy anything, they will ask friends and family first, look at reviews, look at social things, because they will become more and more suspicious of search results thanks to spammers and marketers ruining the results.