Joined: 25 Jan 23
20 Feb 23 12:36 pm
Evaluating your SEO efforts is important to measure the effectiveness of your SEO strategies and to make any necessary adjustments. Here are some key metrics to consider when evaluating your SEO efforts:
Organic traffic: This measures the amount of traffic your website receives from organic search results. Use tools such as Google Analytics to track the number of visitors coming from search engines and the specific keywords that are driving that traffic.
Keyword rankings: Check the search engine rankings for the keywords you are targeting. Track the positions of your website's pages in search results and how they change over time.
Backlinks: Keep track of the number of backlinks your website has, as well as the quality and relevance of those backlinks. Use tools such as Ahrefs, SEMrush, or Moz to check your backlink profile.
On-page optimization: Analyze your website's content and technical structure to ensure it is properly optimized for search engines. Check that your website has appropriate title tags, meta descriptions, headers, and other on-page elements.
Conversion rate: Monitor your website's conversion rate, which is the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form.
Bounce rate: Keep track of the percentage of visitors who leave your website after viewing only one page. High bounce rates can indicate that your website content is not engaging or relevant to visitors.
Mobile optimization: Ensure that your website is optimized for mobile devices. Use tools such as Google's Mobile-Friendly Test to check your website's mobile compatibility.
By monitoring and analyzing these metrics, you can evaluate the effectiveness of your SEO efforts and make data-driven decisions to improve your website's search engine visibility and overall performance.