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How to Decrease Bounce Rate

carolinemurphy
Posts: 102
Joined: 10 Jun 15
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How to Decrease Bounce Rate

Hello Folks,
One of my client site is having more than 60% bounce rate.

Can anyone help me out out with How to Decrease Bounce Rate?
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mark schaaf
Posts: 438
Joined: 04 Oct 10
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If you only have a 60% bounce rate then you are doing good. However it all depends on the site since some sites may provide a lot of different information, a person may land on an internal page and get the exact answer they are looking for and even if there is a lot of other great information they might only want what they got. Example if you have a cake baking site and I want to know how to bake a specific cake today, I could land on a site find it great bookmark it and read only the page I need that day. As I said it depends on the site and you wouldn't believe how often this happens.
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Mark
 
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cecille.l
Posts: 7002
Joined: 25 Feb 11
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High bounce rate could mean you're getting the wrong people to your site (where they either find what they're looking for and leave, or are not really interested at all in your content but was misled to clicking the link to it. It could also mean your website is difficult to use : taking too long to load, difficult to navigate, confusing, etc.

This infographic shows you how to decrease the bounce rate on your site:
http://blog.hubspot.com/marketing/decre ... nfographic
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Cecille


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john58975
Posts: 9
Joined: 14 May 15
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60% is much more. Make your website content interesting. Also remove ads from your contents, make your website mobile friendly to load faster. Many times GA shows high bounce rate & that's why it is necessary to use proper analytics. I personally use Gostats.
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happiness_is_free
Posts: 10
Joined: 16 Sep 15
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Many business have different bounce rate. This can be influenced or modified by the following factors:
Create a preliminary analyze and see if:

(A) that if you doesn't know enough about what prospects want

(B) you are doing a poor job of explaining the offer

(C) visitors don't trust your business

(D) bringing in visitors who aren't looking to buy

(E) the site has usability problems
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john58975
Posts: 9
Joined: 14 May 15
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Yeah, its necessary to make your landing page attractive so that user will think to explore your site. Also provide proper & interesting information in your contents & use proper analytics. Sometime it happens that we get inaccurate report about data.
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stevex
Posts: 58
Joined: 28 Apr 14
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Following methods can help you in reducing your bounce rate:

1. Adjust the Bounce Rate of your website
2 You Should Probably Avoid Pop-ups
3. Stop targeting keywords/ marketing channels which are sending low value traffic
4. Segment Information
5. Is Your Website Mobile Usable
6. Poor Design is Increasingly Less Tolerable
7. Develop contents which can be consumed in short span of time
8. Speed
9. Create landing pages which are visually appealing & load fast
10. Develop a need to explore your website further
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marclewis
Posts: 32
Joined: 05 Jul 14
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Website bounce rate can be decreased by number of ways. Some of them are given as under:
• Adjust the bounce rate of your website
• Create landing pages which satisfy visitor's query
• Create landing pages which are visually appealing & load fast
• Enhance usability
• Use good layout
• Provide good content
• Improve your Content's Readability
• Avoid Pop-ups
• Create a Compelling Call-to-Action
• Keep your blog fresh with the right content
• Target keywords with high-value traffic
• Attract the right visitors
• Write attractive meta descriptions for search users
• Create multiple landing pages for high-volume keywords
• Speed up your page load time
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cqureshi
Posts: 3
Joined: 26 Oct 15
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A bounce rate of 60% is average...You need to structure your content..and use the right widgets..If you are using wordpress then you use a reduce bounce rate plugin..See how effective it is from http://onlineshouter.com/how-to-reduce- ... ress-site/
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sildenafilcitrate3
Posts: 32
Joined: 04 Feb 14
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Some of the steps to reduce bounce rate are:

• Adjust the bounce rate of your website
• Reduce the bounce rate of the web pages in the Profit Index
• Stop targeting keywords/marketing channels which are sending low value traffic
• Create landing pages which satisfy visitor's query
• Create landing pages which prominently display your 'Call to Action'
• Make your 'Call to Action' relevant to your landing page
• Develop contents which can be consumed in short span of time
• Use Virtual Page views or Event Tracking for Ajax/Flash based contents
• Create Landing Pages which are visually appealing & load fast
• Develop a need to explore your website further
• Run Page Level Surveys
• Improve Your Content's Readability
• Avoid Pop-ups
• Improve Your Brand Storytelling
• Keep Your Blog Fresh With The Right Content
• Target Keywords With High-Value Traffic
• Attract the Right Visitors
• Write Attractive Meta Descriptions for Search Users
• Create Multiple Landing Pages for High-Volume Keywords
• Speed Up Your Page Load Time
• Set External Links to Open in New Windows
• Make Your Site Mobile-Friendly
• Show Credibility
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stevex
Posts: 58
Joined: 28 Apr 14
Trust:
Some of the ways to reduce bounce rate are:

• Adjust the Bounce Rate of your website
• Reduce the bounce rate of the web pages in the Profit Index
• Stop targeting keywords/ marketing channels which are sending low value traffic
• Create landing pages which satisfy visitor’s query
• Create landing pages which prominently display your ‘Call to Action’
• Make your ‘Call to Action’ relevant to your landing page
• Develop contents which can be consumed in short span of time
• Use Virtual Page views or Event Tracking for Ajax/Flash based contents
• Create landing pages which are visually appealing & load fast
• Develop a need to explore your website further
• Run Page Level Surveys
• Avoid Popups – Don’t Disrupt the UX
• Improve Your Brand Storytelling
• Keep Your Blog Fresh With the Right Content
• Target Keywords With High-Value Traffic
• Attract the Right Visitors
• Write Attractive Meta Descriptions for Search Users
• Create Multiple Landing Pages for High-Volume Keywords
• Speed Up Your Page Load Time
• Set External Links to Open in New Windows
• Make Your Site Mobile-Friendly
• Show Credibility
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marclewis
Posts: 32
Joined: 05 Jul 14
Trust:
Some of the simple ways to reduce bounce rate are as under:

• Adjust the Bounce Rate of your website
• Reduce the bounce rate of the web pages in the Profit Index
• Stop targeting keywords/ marketing channels which are sending low value traffic
• Create landing pages which satisfy visitor’s query
• Create landing pages which prominently display your ‘Call to Action’
• Make your ‘Call to Action’ relevant to your landing page
• Develop contents which can be consumed in short span of time
• Use Virtual Page views or Event Tracking for Ajax/Flash based contents
• Create landing pages which are visually appealing & load fast
• Develop a need to explore your website further
• Run Page Level Surveys
• Improve Your Content’s Readability
• Avoid Popups – Don’t Disrupt the UX
• Create a Compelling Call-to-Action
• Improve Your Brand Storytelling
• Keep Your Blog Fresh with the Right Content
• Target Keywords with High-Value Traffic
• Attract the Right Visitors
• Write Attractive Meta Descriptions for Search Users
• Create Multiple Landing Pages for High-Volume Keywords
• Speed Up Your Page Load Time
• Set External Links to Open in New Windows
• Make Your Site Mobile-Friendly
• Show Credibility
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This topic was started on Aug 11, 2015 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.