01 Dec 10
10 Mar 11 8:11 am
Back-links to your website are in two forms; individual pages and to the site itself although page back-links do contribute to your overall website back-links. When you check rankings and back-links for a keyword the stats will show the rankings for a sites with pages relevant to the keyword and display back-links for the page as well as back-links for the site. Overall website back-links to the site can help can help the page to rank higher, especially if some of the back-links are from autority websites. As you have 100+ pages this could be quite some work.
Is your website monitised or are you endeavouring to use your website to capture leads for a newsletter series? The reason I ask is that if you are employing email marketing to make money online, which I personally think is the best way, then the focus of your site should be information sharing for the purpose to capture leads.
Is your website a blog? The reason I ask this is that you can always display your lead capture in your side-bar as well as employing a pop-over. This means that no matter what page your visitors ar viewing your Lead Capture/Opt-In box is always visible.
Depending on the role of your site it would pay to prioritise pages that you want to have ranked first and then look at how you propose to rank them. You have two avenues available to you; you can outsource, as you are doing at present, which can be quite costly especially with the number of pages you have. Your other option is to do it yourself but first you need to clearly understand SEO and invest in a few tools.
What sort of timeframe are you working to? How quick do you need results?
Did you write all your own content? The reason I ask this is that if you did then you probably have a flare for writing. Consider taking some of your priority pages and write a new article using the same keywords and submit to Ezine Articles as this gives you two valuable links in your resource box; post one link to your page and the other link to your site. Also consider similar sites like Articlebase, Hubpages, Squidoo, etc. This can be time consumming but if you have the time then this will work.
I think your current strategy of ranking page by page will work for you over time and is probably the best way for you to go considering your circumstances.