05 Aug 14 10:36 pm
I recommend Content Marketing it's the "new SEO", after you optimize your SEO, put out great content that helps people and become an Authority, you have to convince the search engines that you are a helpful resource and once they see that (through natural links, social shares, direct traffic, referrals, low bounce rates, activity, LIFE lol, etc etc.) then they will rank you better.
You can continue to do link building but Content Marketing works better in my opinion. If your back-links go away then what? you stop ranking. But if you build up Authority, people FOLLOW you (email list) and so you won't need google as much, of course you'll rank good in search but that will be an added bonus of traffic, a reward from google/Bing.
source:http://blog.kissmetrics.com/technical-s ... marketing/