22 Jul 11
22 Jul 11 4:22 pm
Imagine you have a lemonade stand and you make really great lemonade.
Now imagine a friend of yours has a lemonade stand but makes terrible-tasting lemonade.
If your friend knows more people than you, can "advertise" his product better than you, and can get more people to come to his lemonade stand...he's going to sell more and ultimately make more money than you.
It doesn't matter if your stand is the best in the world, if he gets friends (or backlinks) to come to his stand, he's going to make money because those friends will tell their friends, etc.
Backlinks are a way for search engines to verify that your site is important enough to show to all of your "friends' friends." I've read that backlinks are one of the only ways your site will get indexed faster and ranked higher. Backlinks are great.
Now there are a lot of programs that you can pay for that do help a little when it comes to getting backlinks BUT I've found that manually submitting articles and comments to forums and blogs will help get your site ranked higher.