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Google EMD update

dannymoo99
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Joined: 03 Mar 12
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Google EMD update

So what are peoples thoughts on this? What does it hold for Affilorama style sites? Staff/Mark would love to hear your views!

Do you think the 30 page 'blueprint' style site will still work?

One of my sites built following the 'blueprint' was hit quite hard from what I can only guess to be the EMD update. Before I had 3 or 4 pages ranking on the 1st page of Google, ( had just started earning clickbank commissions $100 a week) and another 20 or so were on page 2 - 4. Then pretty much over night they have dropped into the abyss!

Its very frustrating.

My plan is to:

Improve the quality of the content so go through each page with a fine tooth comb to iron out any bad grammer.

Add maybe a page a week for at least three months

Continue trickling backlinks in.

I here a lot of online marketers talking about how they believe authority sites are the only real way forward for affiliate marketers.

Love to here everyones thoughts and if you site was hit?
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burkhardt5
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Hello Danny

First of all I would like to congratulate you on hitting the $100 per week level even though it has dropped, that is still a fine accomplishment. You are doing better than me.

Anyway, I just read up on the EMD update the other day. It took effect late september I believe. Matt Cutts said that it would effect about .6% of english search results not including exsisting authority or brand sites which I don't think is fair.

What this means to us as affiliate site builders is that sites like Amazon can have a sales page of poor quality with exact match sub-page name and will get a much higher ranking than a high quality site like ours with the same match.

Also keep in mind that Google had an update not long ago punishing sites with a very high percentage of exact match anchor text links. If you have built most of your links with exact match anchor text, this may have effected you also.

I think this stinks, and Google is going to continue to make these updates to favor the big boys and make our chances of ranking well more dificult than ever.

I think that you should take a good look at your site as you said to make sure that it is high quality but also remember that you see your site all the time and may not see flaws that a outsider may see. Look at some of your competitions pages to help give you a fresh look at your site.

I also think that mini sites (less than 30 pages) are soon doomed to fail to rank well. This does not mean that they can't make money from direct traffic but if you want a site to rank well it should have 50-70 pages and must have a large, quality and diverse link structure.

You seem to be on the right track.
Never Give Up!!!
Paul
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Paul J. Burkhardt
 
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maryt
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Well said Paul :)

I also agree that you do not have to lose hope on your current sites status even though they are high affected. Thing is (and like Sam already said), Google EMD update is not "flawless" that even high quality content sites are also affected.

What I think is, Matt and Google people still needs to configure a way that would not affect sites that are really trying to get to G's standards but are also affected with this latest update.

However, we would not want to let our hopes on that alone. Thus, like Paul said, there are plenty of alternatives than Google. It would be time to look at these and as much as possible, come up with methods that will get you direct traffic rather than concentrating in ranking on Google alone.

Mary
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deepak.nair.v
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Hello,

Can I get your help in answering two questions below:

1. Paul has stated in his reply above that there was a Google update to punish webpages having high percentage of exact match anchor text links. Does that mean that I have to vary my anchor text for my site's internal linking (linking between pages of my website) too?

2. Paul also mentioned
"I also think that mini sites (less than 30 pages) are soon doomed to fail to rank well. This does not mean that they can't make money from direct traffic but if you want a site to rank well it should have 50-70 pages and must have a large, quality and diverse link structure."

I have heard about this from many others too. Is it true that size of a website has an impact on ranking of a webpage? Please see below a video from Matt Cutts, denying this notion. However, the video was posted 3 years ago. Hence, I am not sure how relevant is it.

http://www.youtube.com/watch?v=Mha9q2aAfdM

Thanks in advance.

Cheers,
Deepak.
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maryt
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Hi Deepak,

About your questions:

For Q #1: Yes, you may need to vary your keywords. There are actually a lot of ways to do this like for example your keyword is Dog Training. You can:

- add another word/phrase at the front or at the end of your keyword- DIY dog training; dog training tutorial videos
- add location- Philadelphia dog training- dog training Canada
- change the placement of your keywords or perhaps insert a keyword/phrase in between- dog Canadian training; training a dog
- replace your keyword with a synonym or something similar- puppy training; canine training

For Q #2: If the video is 3 years ago, so don't mind watching it :) Focus on what gurus and experts say now. Based on their experience and knowledge, they knew what to do and they are sharing these with you. So yes, if a lot were affected, then perhaps as early as now, do the necessary changes so you avoid being in this kind of situation.

I hope that helps!

Mary
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deepak.nair.v
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Thanks for your detailed reply, Mary.

Yes, of course I am trying to learn from experts in this forum and outside. That is the reason I am carefully reading through all interesting posts in this forum. But, I also have come across a few misconceptions propagated by so called gurus (not in this forum). I just wanted to listen to views on that video from Paul himself or some one else who has a good experience. Your reply helped.

Cheers,
Deepak.
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burkhardt5
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Hello Deepak

Marys anchor text variations are exactly what you should be doing when building your links but don't be concerned about the links within your site. In order to rank well for a good keyword phrase you will typically need a large amount of external links from other sites. The links within your sites should be descriptive and direct to encourage visitor activity.

I just watched the video and I would say that it is pretty much still correct with just a few exceptions.

Matt states that the size of a site does not matter if it does not have a good link structure with links going to all the pages. You should threat each page of a site as if it is a site on its own. If a site has 1000 pages but only has links to the home page then google may not even recognize that the pages are there.

When I said that a site should have 50-70 pages, I was talking about quality pages with links going to them as well as the home page not just pages of fluff to bulk up the site. Google does now see the size of a site as a ranking factor but only at certain levels. In a nutshell, a site with only 5 pages with some links to each page will generally rank lower than a site with 50 pages with links going to each page.

I believe that this all comes down to the diversity of the links, as the links to each page will be different. Also the more pages you have makes for more possibilities of other people linking to you.

There has been some talk about Google seeing mini sites (10 pages or less) as being of poor quality just because they do not offer as many pages of information. With Googles push towards site and link quality, this may soon no longer be the case but I still believe that if nothing else 50 + pages of quality content looks better to the visitor and encourages more natural links being built to your site from other sites.

Whew that was a long post!
Never Give Up!!!
Paul
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Paul J. Burkhardt
 
deepak.nair.v
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Thanks a lot for the detailed explanation, Paul. Truly appreciate it :-).

Cheers,
Deepak.
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maryt
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Welcome Deepak :)

All the best!

Mary
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dannymoo99
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I have checked my link profile and I have a lot of anchor variation, I am sure this is not the cause of the sudden drop.
A question - If for example you have a website of 30 pages, each page is targeting a different keyword, each page has say 50 links. 49 pages have very varied anchor text but one page has just the main keyword anchor text. With these new updates will just the page be effected or the whole site?
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info320
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Hello guy,
One of my friends (also Internet marketer) was very hard hit by this update. He is already improving his rankings by, firstly, redoing and improving content and, secondly, involving more in social media. It seems to be working now.
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maryt
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dannymoo99 wrote:I have checked my link profile and I have a lot of anchor variation, I am sure this is not the cause of the sudden drop.
A question - If for example you have a website of 30 pages, each page is targeting a different keyword, each page has say 50 links. 49 pages have very varied anchor text but one page has just the main keyword anchor text. With these new updates will just the page be effected or the whole site?


Hi Danny,

As far as I know yes. All pages have different page rank and they are indexed one by one so it may be possible that the affected pages are those that are not favorable to Google's recent update.

Mary
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burkhardt5
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Hello all

I agree with Mary.

As I stated above, you should treat each page as an individual website and the links going to each page will effect only that page unless the links are from undesirable sites such as hate or illegal websites.

Never Give Up!!
Paul
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Paul J. Burkhardt
 
lpelser
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I am a bit confused - my site lost all its rankings roundabout the 21st of October whereas the EMD update was late September. Does this mean that another update was responsible for my huge ranking drops ?

Any advice will be appreciated.
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burkhardt5
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Hello lpelser.

More than likely yes.

Google is creating new updates all the time, sometimes several per month. Some are more drastic than others.

You may want to do a search for lattest google updates and see if you can find one that came into effect the same date as you where hit.

I wouldn't panic about this though, sometimes when Google does an update there can be some temporary effects. Your site may recover on it's own but this is hard to say for sure.

Check back here if you find out anything, I would like to know how this turns out.

Never Give Up!!!
Paul
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Paul J. Burkhardt
 
lpelser
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My site bounced back today after I lost my rankings about a month ago. I could not find any reason for my serp drop but looks like I am back, for the time being anyway. Who knows what Google has up its sleeve. It is rather difficult to address a problem if you don't know what it is. I did not do anything special but bounced back anyway.

Good luck with the Google monster everybody :)

Lourens.
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maryt
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lpelser wrote:My site bounced back today after I lost my rankings about a month ago. I could not find any reason for my serp drop but looks like I am back, for the time being anyway. Who knows what Google has up its sleeve. It is rather difficult to address a problem if you don't know what it is. I did not do anything special but bounced back anyway.

Good luck with the Google monster everybody :)

Lourens.


Wow that's a relief Lourens. :)

Mary
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