03 Jul 09 4:32 am
I would have to disagree - respectfully of course :)
I think that more and more people are going to be learning to use the advanced options on Google. It's getting harder and harder to find anything without them. While it might be just the advanced users using them at the moment, they will become more common. It depends who you're targeting aswell - is your target market likely to know how to do advanced searches and will they likely do that for that term. If it's a keyword that without quotes gets a lot of different results in different topics, then phrase matching is more likely. You have to try and think like your customer - how are they going to find your site?
That being said, you are always more likely to find the stuff you write when you do quote searches - simply because you're searching for the wording you've used.
This is where keyword research is so important. If you're wanting to target a particular keyword, then you need to research the kind of competition that keyword has. Traffic Travis has heaps of great tools for doing this.