16 Apr 12
23 Apr 17 10:49 pm
This usually depends on your target leads. If you think you need more people to sign-up to your event, you may allow more days for your affiliate campaign. This can be months before the event. If you only have limited seat to fill in, then perhaps, you can limit the days of promotion to a few weeks. However, IMO, I suggest you start campaigning months before the event or as soon as you have all the details ready.