Joined: 19 Jun 09
17 Sep 11 2:05 am
Hey, sorry i some how missed this thread. i just posted on my blog earlier today about this. Basically, when google reads a page, they can tell relevancy based on keywords and phrases that it picks up. This is called latent symantec indexing, and it gets really mathematically complicated to explain. Basically though, its how google can tell if a page is about Tiger Woods Pro Golfer or a Tiger in the Woods Stalking a Lion.
it takes a bit of explaining, but if you want a long read, you can check out the full post on how LSI affects Your SEO here
Your Focus Determines Your Reality