06 Mar 12
28 Jan 13 2:13 pm
Of course there are key players in every niche, but I believe that a powerful SEO strategy makes it possible to eventually catch up with any competitor. For instance, you may take advantage of your business being a small one and optimize your site for specific key phrases: they may include some particular words your competitors don’t use, long-tail keywords, references to a location of the venue, short descriptions of treatment methods etc.
Another suggestion is to research your niche as thoroughly as possible. Figure out what keywords your competitors use, make a comprehensive list of them and try to detect the gaps you can fill in. Also pay a special attention to competitor’s backlink sources. As you are in the same niche, why not to make use of the same directories for article submission, forum commenting and other opportunities for getting relevant backlinks to your site.
Share the information about your business in the social media, post regular updates with interesting and engaging content and add the social sharing button to those pages you want people link to. In addition to social media sharing, try to find bloggers willing to write a post about your services or go for quest blogging yourself and thus get links to your site or a particular page of it. Just do routine SEO tasks one by one and it will definitely pay off in the end.