11 Apr 09
29 Feb 12 12:50 pm
I use Google Analytics to see what keywords are being used most often to access each webpage. Sometimes they are the same as the keywords I am already targeting, but sometimes different keywords show up that I had not thought of. I keep a note of these and, if they continue showing up after a couple of weeks, I will change the targeted keywords in the webpage accordingly. It is always a good idea to keep the original keywords somewhere in the webpage so that old backlinks still work, but I never find that this is difficult. Of course, you will want to target the new keywords with a new backlink campaign.