10 May 11
02 Feb 14 3:30 am
Matt Carter recently had a webinar as well where he talked about this. I took some notes, let me share:
Google's hummingbird update ranks content more and more by it's relevance to "topic", not "keyword".
When someone searches "dog trainning", google now asks itself, "What are they really looking for? What are they asking?" A person might be wanting to know if they're is a dog trainning place near where they live. Or if it's worth it to train their dog. Or how much it cost to train their dog. There is a number of things the person might be asking - we rarely ever put our full questions into the search box.
So if we can write our articles with this in mind, and ask ourselves like Google does, what the person might be wanting to know, than we can cover more of those topics in our articles. Then we can rank for many keywords with the same piece of content. So make your articles content "topic" relevant instead of "keyword" relevant, and then you'll be able to possibly rank for 30 - 50 keywords with one article.
Putting your keywords in the google search box was the way he showed how to find additional topic related keywords that we might be able to use in our article. When you put your keywords in google without clicking "search" or "enter", google shows a drop down list of other keywords with those words in it that people are searching also. Hit your space bar and add a letter and you will see even more. You can go through the alphabet adding one letter at a time and google will show you more and more. Look for ones you might be able to use in your article.
You can do this much faster with the ubbersuggest tool. Put as many of the topical keywords into your article as you can without it sounding weird because of course you want your articles to read well.
I believe you only have to use each keyword once - at least that's my understanding. I can't imagine trying to repeat several keywords over and over.