28 Aug 13 9:55 pm
Anchor Text and "Hover Over" Text
OK, apologies, I might be making up phrases here but I have a question that someone more informed than me will hopefully put me straight on.
When I am linking internally to pages on my blog it seems to me that there is two forms of anchor text.
The first is composed of the words you chose form your blog text, for example, from "By eating right and exercising your entire body, the fat will start to disappear all over."
you might select "By eating right and exercising your entire body"
as the text to link from. Thus, this chosen text becomes your standard anchor text (correct?).
However, when you create a link from this text you can enter more text which only appears when you hover over the link- presumably giving direction as to where this link is pointing.
In this example this link is pointing to a post I have made reviewing a body type diet and so I have entered the (meta) anchor text to display as "body type diet burns fat and feeds muscle"
. This (meta) anchor text is the keyword for the page this link is pointing to.
OK, so after that long introduction I have 3 questions:
1) what is this hover over text actually called?!
2) more importantly, should I be KW optimizing both on page anchor text and this hover over text for the page the link is pointing to?
3) does it really matter?
This example is live at the following page: http://www.lovehandlemagic.com/