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A question about store language

polyakova.elf
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A question about store language

Hi there! I plan on launching an online store for clients in the UK, France and Germany, and buy a domain in the EU zone. I want to build my store multilingual. What language should I use as the main on my site?
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soleseriouss
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Which is your first targeted audience from these 3?

UK
France
Germany

The general suggestion is that you go with the English or else depends on your marketing strategy.
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smartscraper
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If you've more audience in the UK, go with the English language as the default one and provide versions for France & Germany's audience.
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charles.gumbley
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It depends mostly on which audience you want to target first, and from where you think you'll get the most visits. But, I could also say that it would be a good practice to put English as the main language since it's universal and most people will understand content written this way, and other languages like French and German should be additional options.
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polyakova.elf
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Thaks for your answers, guys! I really appreciate your time.
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swordseeker
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I believe you have to make English language as the main one and then add French and German. In this case visitors would be able to choose which language will be the most suitable for them. I guess that english is such a language, especially in EU zone, which is known by the most part of people.

Of course, I don't speak about advanced knowledge, but as a rule, all people in EU zone know English on B-level. So, you gotta be calm. There are some options when you can launch your website with several languages. Nevertheless, you have to find out whether your hosting provider allows such things or not.
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smartscraper
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Is your issue resolved? if so, you can close this thread!
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rmagwood24
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I think English is the pick for the main language to have on your site. Especially if the bulk of your audience is in the UK.
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soleseriouss
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soleseriouss wrote:Which is your first targeted audience from these 3?

UK
France
Germany

The general suggestion is that you go with the English or else depends on your marketing strategy.



polyakova.elf
I'm waiting for your answer!
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smartscraper
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Seems like polyakova is on vacation! or got the solution.
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soleseriouss
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I think OP/moderator/admin should close this thread. Seems like OP got the solution.
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wrathskin
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As someone wrote above, it's better to determine your target audience first and you should know from what country you will receive clients.
Ofc, the universal solution to this issue is to set up english language on your website, however not all french people know english very well, so if you are targeted at France, then it's better to set up French language.

Another universal solution is to create multilanguage website. There is nothing difficult in it, especially, taking into consideration the fact that websites placed in EU zone offer such an opportunity to make it multilingual.
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