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Direct Media Buys Traffic To Product Sales Page

jordanamit81
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Joined: 09 Oct 13
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Direct Media Buys Traffic To Product Sales Page

Hey everyone,
Just wondering if anyone has had success driving traffic through Media Traffic and driving it directly to info products, without getting them to opt into a list.
Does it even work?
Thanks
Jordan
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maryt
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You can be successful with media buys if you know how and where to look in the first place. In fact media buying (if successful) can generate traffic and convert sales faster than SEO.

Look for small sites rather than the big sites. Usually big sites are expensive and expensive does not always mean good unless you run a test campaign first. Small sites, however can allow you to scale your campaign budget.

I hope that helps!
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jordanamit81
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Thanks Mary,

But I thought that it's easier to scale up with larger sites because there's more traffic going through, so all you have to do is put more money into it in order to scale up (granted that the campaign was working in the first place).

One more question. Would you recommend driving them first to a landing page where I can pre-sell them? Or just straight to the offer page is good enough?

Thank you
Jordan
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maryt
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Hi Jordan,

For starters, it is always safe to go with smaller sites like doing direct site buys or niche network buys.

If you only have one website to start with, direct site buys is the best option. This is less risky in terms of investment and you can always get a good, profitable media buy without investing too much.

For newbies this is a good option to start with. As you gain more experience and success with direct media buy, you may then expand your options and move to a more larger network.

On the other hand, niche network buys is where you should scale up your campaign after you find success in direct media buys. A niche network provides a network of sites that target the same market. And since the network focuses on a particular niche, the market viewing your ads is also more targeted.

Would you recommend driving them first to a landing page where I can pre-sell them? Or just straight to the offer page is good enough?


I honestly think that you can go straight ahead to your offer page as long as you have a very well-written sales copy. It is a matter of combining words and convincing people that what you offer would benefit them.
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mail63
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Any ideas on where to find good direct site buys??
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maryt
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mail63 wrote:Any ideas on where to find good direct site buys??


Direct site buys means that you are negotiating directly with the web owner. Try to look for personal blogs, perhaps with small scale traffic (enough to get you some click-throughs), and a very targeted audience.

If you are doing direct site buys, always do a test run first before fully investing in that site.

Another tip: always negotiate with the web owner and start with a budget.
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This topic was started on Feb 03, 2015 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.