16 Apr 12
04 Feb 15 10:43 pm
For starters, it is always safe to go with smaller sites like doing direct site buys or niche network buys.
If you only have one website to start with, direct site buys is the best option. This is less risky in terms of investment and you can always get a good, profitable media buy without investing too much.
For newbies this is a good option to start with. As you gain more experience and success with direct media buy, you may then expand your options and move to a more larger network.
On the other hand, niche network buys is where you should scale up your campaign after you find success in direct media buys. A niche network provides a network of sites that target the same market. And since the network focuses on a particular niche, the market viewing your ads is also more targeted.
Would you recommend driving them first to a landing page where I can pre-sell them? Or just straight to the offer page is good enough?
I honestly think that you can go straight ahead to your offer page as long as you have a very well-written sales copy. It is a matter of combining words and convincing people that what you offer would benefit them.