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What is the first step in planning a marketing strategy?

ipscloudusa
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What is the first step in planning a marketing strategy?

First, you should research in what way business serves to its customers and conduct a thorough requirement analysis. Make sure to know what its target audience is like and plan marketing strategy accordingly.
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ahadusman51
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One of the most important steps, and the place where I like to start, is to find out exactly what your niche is. Finding your niche allows you to understand who your target audience is and plan accordingly. A good way to understand your niche and target market is to find out more about your competitors.
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spoorti1509
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Always Research like What is the current problem. Not ‘what is the perceived problem’, but really in-depth analysis of why the situation is, the way it is and why that needs to change.

Next comes ambition. What do a new situation look like?

This precedes knowing the customer, marketplace, resources, tactics or any selection of methodology.
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forex-tester
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For sure, it is important to find out exactly what is interesting for your audience. Sometimes it is useful to look through the content placed by th opiniop leaders and on the most popular and visited resources, dedicated to that spere.

So, the first step is to get basic understanding of the spere, the subject matter.
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jessi123
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It depends of the situation. Good analyses of current situation in terms of strenghts, weaknesses, competitors is always a good start. Ask yourself some fundamental questions about your startup project like : “What i want to achive? What is my tarket group of people/companies? What is the current situation on the market? What im doing different than others? Where im better at? etc” . By doing this you can have some basic informations about your startup and the enviorment you are in. From this you can build your marketing strategy. Marketing strategy depents of the budget you have. Usually startups are lead by the “guerrilla marketing”, which is everything oposite of traditional marketing, and much more cheaper. You should read some articles about guerrilla on the internet or check some good books about it if you are not familiar with it.
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jvc72
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Define your target group as good as possible. This will save you a lot of money in the end. Then you find where the target group best can be found and start looking at the different marketing channels available. After that it will be a matter of analyzing what will yield the most for your money and create the content in such way that you get profitable conversion rate.
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andy123
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Do market research , select your target audience & market your products or services through different marketing channels.
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jvc72
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What ever you do, you must have a very clear and specific goal. Dreams and visions are good. But make a very specific goal of what you want to achieve. E.g get 1.000 visitors.

If you manage to be specific you will find it far easier to see what has to be done, and hence, create the strategy.
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adamaffjohnson
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I think the main points in planning marketing are study your audience and the latest trends in your niche. You can't be successful applying idea that were effective a year ago.

Then, you should have proper tools? like Trello for planning and AdsBridge for tracking success of your advertising campaigns.
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charlesethomas90
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A marketing plan then, recognizes these objectives as it seeks to deliver a relevant. The first step in developing a marketing strategy is to define the need.
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dean.mendez79
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To my mind, besides everything else you should also be armed with a stable software. It is common, that good marketing always involves advertisement and mailing, and actually I've been using Atompark's mailer and I am not disappointed. If you want to have a look at it, you can do it *moderator removed link*. Good luck!
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Last edited by maryt on 20 Feb 19 5:20 am, edited 1 time in total.
Reason: promotional
 

burneyalbern
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I am well aware of the concept of "Targeted Audience" but what about them who are actually our targeted audience still unknown. How do we make them aware?
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maryt
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burneyalbern wrote:I am well aware of the concept of "Targeted Audience" but what about them who are actually our targeted audience still unknown. How do we make them aware?


It is easy to look for your target audience online as there are tools that you can use to find them. You can use tools like Google Trends and keyword research tools like Affilotools. You use keyword tools to know what your target audience look for online within your niche. Once you have those data, you create your content around these keywords so you can attract your target audience. It is true that content is king since traffic and conversion will depend on the quality of your content.
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untheri
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The first step in planning a market strategy in my opinion is to identify your niche and target audience. By monitoring your competitors and what they do, you are able to set a basis for your strategy. Once you know this kind of information, you'll customize your content and strategy to fit within the needs of your demographic
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aditibarman65
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Creating marketing strategy is very important in setting up a successful business, in order to do that one need to follow some vital steps initially to make the strategy a success. Here are some of the initial steps that one must follow -

1) Setting up marketing goals: Setting up a goal to achieve through marketing in the coming 18 to 24 months, during this span of time you need to chalk out the entire marketing policy and pin-pointing the target audience to approach.

2) Conduct a market audit: It is the process to evaluate the marketing strategies you have adopted in past 3 years, one has to take a through approach thing this phase.

3) Conduct market research: In this stage you need to draw up a practical scenario of you past marketing approaches, it helps to predict the prospect for future growth.

One has to follow these initial steps religiously to get a successful marketing strategy.
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uperald
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The first step ever for any business idea is niche identification. You can't go into getting a marketing strategy before knowing what exactly you intend to market. Your niche can be determined by what you enjoy doing and you can also do a market research to see what can do well
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llum44
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First, identify your niche and your target audience. That way, you'd be able to come up with a marketing strategy that is relevant to your demographic and also to know what can work best for you. Having a clear and very specific goal makes it much easier to form a marketing strategy towards achieving it
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andy123
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Market research is the most important marketing strategy for your business.
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davidhwilliams341
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The first step of developing a strategic marketing plan is defining the business mission and objectives. To market effectively, you have to come up with both a marketing strategy and a marketing plan.
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jason89
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Then you find where the target group best can be found and start looking at the different marketing channels available.
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nilpotter
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Follow the following steps: 1) The very first move is always to create special marketing objectives and also writedown them. What would you like your promotion campaigns to complete for you personally? For example you need to maximize your earnings, if you are attempting to sell blooms.
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ellastien
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ipscloudusa wrote:First, you should research in what way business serves to its customers and conduct a thorough requirement analysis. Make sure to know what its target audience is like and plan marketing strategy accordingly.


In short know marketing strategy well
Which market place suitable for you
Than you can start a good plan and at last start a suitable business.
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edu-money
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The first and right step is to SET your marketing goals. Once you’ve decided to market your practice, you need to set realistic and measurable goals to achieve over the next 18 to 24 months. This time span allows you to plan activities around community events that are in line with your marketing goals
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edu-money
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And the second step is to conduct a marketing audit. A marketing audit is a review of all marketing activities that have occurred in your practice over the past three years. Be as thorough as possible, making sure to review every announcement, advertisement, phonebook ad, open house, brochure and seminar and evaluate whether it was successful.
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realvapestore
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You discover the target audience could be found and begin taking a look at the advertising channels out there, where.
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support_edumoney
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Firstly, as I see, you should know your business!
You needed to do this exact same thing when working on your business plan, so this first step shouldn’t be too difficult. After all, nobody knows your business quite like you do. You can make SWOT analysis—which details your strengths and weaknesses, as well as any opportunities for growth, and threats that could hinder that progress.
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maddisonjams
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There are nine noteworthy advances required to build up a well-made, vital promoting plan: set your advertising objectives, direct a showcasing review, lead statistical surveying, examine the examination, distinguish your intended interest group, decide a financial limit, create explicit promoting techniques, build up a usage plan for our business.
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