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Validating leads is so important !

Posts: 5
Joined: 20 Jul 23

Validating leads is so important !

Validating the leads coming through ad campaigns is very important as the frauds are increasing such as Bot Fraud , Device Spoofing, Incent Fraud , Fake Accounts using disposable numbers/emails. All of this results in a waste of spend for the advertiser but the affiliate ends up making money. The advertisers can take the help of ad fraud protection tools from companies like mFilterIt. It will help in validating leads which in turn will optimize the ad spend.
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Posts: 364
Joined: 16 Nov 21
Agree. Spamming is everywhere and that decreases the quality of leads.
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soleseriouss wrote:Agree. Spamming is everywhere and that decreases the quality of leads.

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Validating leads is crucial for efficient sales and marketing efforts. Through thorough review analysis (you can find out more about it here), businesses can assess the quality and viability of potential leads, saving time and resources. By analyzing reviews, testimonials, and customer feedback, companies can ensure that their lead generation efforts are focused on high-quality prospects for better conversion rates.
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Lead validation is a crucial step that helps marketers qualify potential customers and avoid wasting resources. By adequately vetting leads, businesses can focus on those most likely to convert. Some effective validation techniques include confirming correct contact details, verifying the lead's role and purchasing authority, and assessing their awareness of and interest in the product or service. It's also essential to understand the lead's current situation and timeline for making a decision. With the proper validation process, digital marketers can engage qualified prospects faster and guide them further down the funnel. Proper lead validation is vital to maximizing ROI and achieving marketing objectives.
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