Not getting enough sales - Any advice on my site?

07 Mar 11 10:53 am

Hi Jennifer,

How are you advertising the site?
The reason I ask is that I tried to find your site using your keywords and I also tried using some of your product names and could not find your site. If you hadn't given me the name of the site I would never have found it.

Are you getting any visitors using the viral nature of FaceBook? I notice you have 245 people liking your FaceBook fan page which is quite low for a fan page. A FaceBook search doesn't even find your FB fan page. You appear to have a commodity product that would appeal to many FaceBook users.

I would suggest you look at putting your focus into FaceBook and build a business page. Structure it like a landing page, add a 'Like' button, similar to your website, with an instruction to visitors to click the like button. Link this page to your website. A newsfeed (the wall) can be a distraction so make the page that visitors land on your landing page. Look at the Starbucks page as an example.

Look at your competitors sites and check the demographics through Quantcast (http://www.quantcast.com) and consider using FaceBook advertising to raise the popularity of your FB business page; this will help to raise the profile of your business page and your website.

In regard to your website do some keyword research for your market and for your products and make use of these keywords. Consider turning your website into a WordPress blog and start adding keyword rich articles about your products to raise the profile of your site. Add the FB like button to each of your articles. Consider allowing comments where people use their FB profile to login to make comments; this will place the comments on your visitors wall thus further raising the profile of your website.

Consider using Google Analytics to see where your visitors are coming from. This will greatly assist you with your targeting. Furthermore it will show you what is working and what is not.

There is a considerable amount of work involved in the suggestions I have made but if you implement them one by one your should start to see a very good return and both your website and FB business page will start to rank.

Cheers,
John

08 Mar 11 12:44 am

Jennifer,

the two gentleman above are more than right. I´m somehow experience with an e-commerce site and I must say, 3 months is of course nothing in building a real business off or online!

The good thing is that google is taking more and more steps to support e-commerce based sites (physical products), especially if their are local-based, meaning you have a physical address for customers to call-in and or pass by.
In this cased I would, next the recommendations above, get a google merchant center account, which you then can feed your products to. This way Google can find your products easier and display them on their search engine.
This method works well with your advertising efforts, whereby I will test Google adwords and link it to your merchants account. This way you could use adwords product extension to display, instead of adwords text, adwords images ad which may result in better CTR and conversion as well as a differentiation strategy from your competitors.

In fact their more things that should be done to your site, but as JM said above, crawl before a marathon.
If you have any additional question, please don´t hesitate or PM me.