16 Jun 06
09 Jan 07 8:08 am
Just remember it's all relative. And like Adrian said, it's not just number of backlinks, but the quality. This sorta stuff can be pretty involved, but basically, if you want to beat a site you can. It's just that some will be harder than others. It might take longer, it might require more resources to be poured into it.
And anchor text is actually really simple. If a link looks like "Click Here" but actually takes you to www.somesite.com
, then the anchor text is "click here". Fine with that?
If you go and google "click here", adobe comes up. Why is that? Because thousands of sites have "If you need acrobat reader, CLICK HERE", where click here is the anchor text.
So if the search engines see your site has heaps of backlinks with your keywords in the anchor text, they will think your site is an authority and therefore rank it higher.
Hope that helps.