04 Aug 10
29 Jan 11 10:48 am
Monthly searches totally different from few months ago?
I was curious about the global monthly searches for my keywords and whether the numbers have changed a little or a lot, so I plugged them into the Google keyword tool. I was quite surprised to find that, for most of them, the numbers are dramatically lower than when I did my keyword research back in July/August! What's up with that?
I have heard that the Google keyword tool is pretty inaccurate for the lower numbers anyways (and most of my keywords don't have really high numbers), but how could there be such a huge difference? For example, one of them had 880 searches a few months ago, but now it says only 140? This totally changes things for my campaign, if the numbers are so low. :( Yet, I also didn't notice a decrease in my traffic or anything, so maybe the numbers are just totally off...
So the biggest question I have right now is, if the keyword tool is so inaccurate for monthly searches, then how can anyone do proper keyword research for the sub niches? It's much harder to gauge things when the numbers could be anything.