17 Mar 17 5:53 am
So you probably want to know how you do this. Well, it is important to point out that, people have different methods and tools for achieving this research. In the first instance I believe that your primary goal is to find and optimize your website for ‘Low competition keywords’.
‘Low competition Keywords’ are those keywords that have a good monthly search volume but relatively low competition. I classify good monthly search volume as anything over 1,000 searches per month and preferably 3,000 searches. By low competition I mean that the sites occupying that first 10 places in Google can be beaten.
Good monthly search volume + Low competition = SEO success.
High monthly search volume + High competition = SEO failure.
Now is it easy to find these ‘low competition keywords’? The answer is no! The internet is extremely competitive, when other SEO firms find these ‘low competition keywords’ they take advantage of them for clients. However, that is not to say that there aren’t still a lot of excellent ‘golden keywords’ still to be found. Using long tail keyword phrase variations of competitive search terms is also a valuable strategy for getting your website to become an authority on a particular keyword topic. You want to look for the higher volume keyword terms, ones with at least 1,000 monthly searches (step 2 goes into this further) and then you can use a tool called Keywordtool.io to find variations of the keywords you want to target.
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