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Low Competition but High Search Volume Keywords?

ilearn058
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Low Competition but High Search Volume Keywords?

Why a keyword can be low competition with high search volume?
For example, I checked "body weight exercises" in Google Keyword Planner, it's search volume is 9000/month in USA, but competition is only 1%. Unless 9000 isn't considered high, or how to explain this, and is this kind pf keyword worthy to target ?
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cecille.l
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The ideal is to target keywords that have high search but low competition. This is possible, and you'll often see this on information keywords.

I suggest you use Traffic Travis or Affilotoolsto check for competition. The Google Keyword Planner is excellent for looking at search volumes, but not competition as the competition data they show is based on AdWords.

Hope that helps. Have a good day!
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Cecille


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maryt
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This is simply because keyword competition is different from search volume data.

The keyword competition is usually computed using these factors: search results of a given keyword including in quotations and in allintitles, page rank of ranking sites, number of ads, and maximum bid price in paid search.

The search volume data, which is the average monthly searches in Google is (according to Google) "the average number of times people have searched for the exact keyword based on the location and Search Network targeting that you've selected. By default, we average the number of searches for the term over a 12-month period."
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drummondgrandpa
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ilearn058,

Did Mary or Cecille answer your question? It seems not, but I can't tell exactly what you are asking...

You asked, "is this keyword worthy to target?"

"body weight exercise" MIGHT be good, and it might NOT be good, it depends on what is on your website pages. Do you have information about "body weight exercise?"

Personally, I think it's a great one.

I would guess that the people using that keyword when they search in Google fall into one of these categories:

1. People who don't know what "body weight exercise" is and want to find out more information about it.

2. People who DO know what it is, and want to find out more information about it.

3. People who know what it is and are looking for somebody or some product to help them do body weight exercises.

4. People who are looking for a specific "body weight exercise" product, and are trying to find a place to buy it or a good price.

It's definitely not a "buyer" keyword, but if you have some really good, engaging content to keep people on your body weight exercise page, they might click on a link or two.

Here are three excellent articles to "hack."

https://www.onnit.com/academy/basic-to- ... t-program/

http://www.muscleforlife.com/the-ultima ... t-routine/

http://thehybridathlete.com/bodyweight-training-plan/
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cecille.l
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What we answered is the question : "Why a keyword can be low competition with high search volume?"

>>> My response is that you should not use the Google Keyword Planner when looking at competition because their "competition" is based on the number of advertisers bidding for that keyword.

You'll notice in the Google Keyword Planner that keywords with buyer intent tend to have higher competition. This is also the same in most SEO applications like Traffic Travis, but they also add other factors in the equation like the number of backlinks using that keyword, and the number of websites targeting that same keyword.

As for "body weight exercises" being worthy to go after, then yes, you can add this to your keyword list but keep in mind that this is an information keyword so while it may bring people to your site, these are not people looking to purchase.

Hope that helps. All the best!
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Cecille


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besupernatural
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So you are trying to tell that when you collect keywords in keyword planner you should not look for the competition as they are absolutely different criterias?
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maryt
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besupernatural wrote:So you are trying to tell that when you collect keywords in keyword planner you should not look for the competition as they are absolutely different criterias?


If you will use the kws for SEO, then looking at the competition results in Google Keyword Planner may be confusing since the competition data provided is for advertisers (those who are interested in paid ads).

There are alternate tools that you can see to look at kw competition. You can try Traffic Travis for example: https://www.traffictravis.com/
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besupernatural
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I'm not sre that the tool will collect data better than Google, especially the keywords with the low demand and frequency which google usually hides.
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cecille.l
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besupernatural wrote:I'm not sre that the tool will collect data better than Google, especially the keywords with the low demand and frequency which google usually hides.


Most keyword and SEO tools collect data from Google. Traffic Travis gathers its data from Google.

If you want to be sure that the data is from Google then you can use Google's own keyword planner.

I'm not sure what you mean about Google "hiding" keywords with low monthly searches. I don't think they do, but there are other tools
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maryt
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That is the disadvantage of using the keyword planner of Google, the keywords can be very limited. Google tends to hide the results from us because they encourage paid advertising on their site.

Like Cecille mentioned, all kw tools base their data results from Google. You may be wondering why some tools have better kw suggestions than Google Planner. This is because these tools have alternative ways to 'extract' results from Google search. So if you find the Google kw planner very limiting, then we suggest you try other kw search tools :)
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jaycee.zero
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"body weight exercises" is a worthy keyword. You should use it provided that you make good title and readable content out of it just like what @drummongrandpa mentioned.
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afifnaoumi
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So you probably want to know how you do this. Well, it is important to point out that, people have different methods and tools for achieving this research. In the first instance I believe that your primary goal is to find and optimize your website for ‘Low competition keywords’.
‘Low competition Keywords’ are those keywords that have a good monthly search volume but relatively low competition. I classify good monthly search volume as anything over 1,000 searches per month and preferably 3,000 searches. By low competition I mean that the sites occupying that first 10 places in Google can be beaten.

Good monthly search volume + Low competition = SEO success.
High monthly search volume + High competition = SEO failure.
Now is it easy to find these ‘low competition keywords’? The answer is no! The internet is extremely competitive, when other SEO firms find these ‘low competition keywords’ they take advantage of them for clients. However, that is not to say that there aren’t still a lot of excellent ‘golden keywords’ still to be found. Using long tail keyword phrase variations of competitive search terms is also a valuable strategy for getting your website to become an authority on a particular keyword topic. You want to look for the higher volume keyword terms, ones with at least 1,000 monthly searches (step 2 goes into this further) and then you can use a tool called Keywordtool.io to find variations of the keywords you want to target.



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billypro93
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SEOers are searching for keywords like that one. Low in competition and high in research volume. They're usually Long tail keywords.
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howie71
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If you don't rely on Google for traffic, there is no competition.

Social media marketing is the future, forget Google it's too fickle.

The ideal is to target keywords that have high search but low competition


"High search but low competition" these keywords are few and far between. There's probably a reason keywords have low competition, it's because there's no money in that keyword and no-one wants it.

I'm not saying NOT to target keywords for SEO on your website, titles, meta tags/description etc.

Just write a kick ass article, use keywords for titles, meta tags/description and promote using social media, and if you rank in Google, see it as a bonus.


P.S Facebook has 1.86 billion users, tap into that and your'e sorted. ;)
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