24 Mar 07 12:00 am
Long tail keywords - What are they?
I have viewed the lessons on SEO and long tail keywords, but I am still a bit confused.
Being a great lover of 'things Greek' I would be very keen to put up a cluster of Greek niche sites - targeting Greek ex pats, English speaking Greeks living in Greece, and those non-Greeks with a love of Greece and her people. I realize that the main revenue source will probably be from Adsense as there doesn't appear to be too many Greek affiliate sites out there (although Amazon does have a wealth of material).
But back to the keywords issue. If one takes the main search term as say Greek Travel, long tail keyword terms could be Greek Island Travel, Greek Air Travel, Travel on Greek Ferries etc. My understanding of a long-tail keyword is that it has one or more
of the elements of the main search term in it. If that is correct then Mykonos Island Travel, Crete Travel, could also be long tail keywords in the same way that Greek Cooking, Greek Music, Greek Culture etc. are. Am I correct in arriving at this conclusion? Or,
must each long tail keyword contain both
of the elements of the main search term?
Also, with regards each page Mark suggested perhaps one primary search term phrase and one secondary. He also mentioned using words similar in meaning. Hellenic Transport for instance is closely related to 'Greek Travel' - would that be what he is referring to? Should this also be a regularly searched for term or could it just be sprinkled into the mix to capture a few more people known to be searching on similar terms?
I have my own domain with three blogs (two automated) in place, but these are unrelated to this subject. Tomorrow I will be asking if it is possible to have a review undertaken of one of these sites.
For the Greek project I was thinking of creating over time a number of subdomains; each with a central hub and 'spokes' out to related sites and blogs ... and to start the ball rolling by putting up one blog on one of these niches and then extending out from around that. Could you also give me your thoughts on this please?