01 Jan 10
04 Sep 11 5:05 pm
Keyword selection is very important for your website's profitability. Your chosen keywords should be long tailed buyer keywords. Having a generalized keyword may increase traffic count but is not likely to produce those searchers seeking to purchase your product.
Your site should have an overall subject or keyword. Each individual article page should have a "buyer keyword" related to the overall general keyword along with being related to the page's subject. The general number of words for a page is six words. This may equate to one long tailed keyword or several. If several, the first keyword is the primary keyword for the page. The other words are secondary only provided to add further suggestions to the page subject matter for the search engines.
An example of a multiple keyword clarification would be "SEO MARKETING" as a primary article's keyword. A secondary keyword may be "search engine optimization marketing". The secondary keyword may not be specified in the article however it helps clarify article subject matter for the search engines. The total number of words used as keywords is six. This technique has always passed muster with the page analysis grading software no matter which one I opt to use.
In regards to article marketing most sites will allow you to place up to three links linking back to your site. It is often adviseable to link to the homepage, similar article as being placed with ezines or whomever. This way the links point to your website and the subject page.
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Last edited by newstart
on 06 Sep 11 10:47 am, edited 1 time in total.