The following blog post is a guest post by internet marketing expert Matt Carter.
I am going to share with you some of the best affiliate marketing advice that I have learned, and in fact one particular keyword research tip, that once employed, single handedly kick started my affiliate success.
What confused me, early on in my affiliate career, was why I was not making sales when I had a great looking website up. I also had some fantastic Google rankings so the traffic was ok, and I'd made sure that all my pages were monetized properly, by having images ad and plenty of obvious affiliate links to click, yet hardly any sales!
This was quite a disappointment for me, I thought affiliate marketing was going to be easy and I could kick back and watch the money roll in, however that's when I realized the flaw in my plan.
What I soon realized is that when someone has decided to do some shopping online, they often start by going to Google and doing some initial research. Very few people just dive straight in and buy the frist product they come across, I wish it were that easy!
Let's say a person has decided it's time for a new T.V. and they know they want it delivered to their door, so purchasing online is perfect for them. Well, first they might go to Google and type in "Best T.V.'s" and browse a handful of websites to get an idea of the types of T.V.'s and their prices.
Next they might refine their search down further and go back to Google and start to type in "Plasma T.V.'s" as they have now narrowed down their choices to some kind of plasma. Once they have browsed through another bunch of sites that discuss Plasma's, they should have a better idea of the kind of plasma they want.
So back to Google they go once again, but this time they are armed with a bunch of brand names and/or model numbers! So they might type into Google "Sumsung Plasma" or perhaps even more refined and type in "PS58B850". So as you can see the searcher started with a very broad search for "T.V.'s" and they progressively moved further toward the T.V they wanted, and ending up typing in "PS58B850" as they did more research.
So my point here is simple, if your site was one of the sites that the searcher used to do his/her research, you may not have made a sale. However if your site was the one they arrived on after they searched on "PS58B850", then you may well have made a sale!
These high converting keywords are known as 'Buyer Keywords' and they are what you should be targeting with your affiliate sites.
Remember you have to still do some research and work out if there is enough search volume on a particular buyer keyword to warrant you going after it. However also keep in mind that the search volume of buyer keywords doesn't need to be as high as other keywords, as these kind of keywords convert at much higher rates.
What Are Some Other Buyer Keywords?
Well there are lots of different combinations of buyer keyword phrases, however I have found some of the best are: Product XYZ Review, Model Numbers, Brand Names, Buy Product XYZ, Product Author, Product Scam, Best Product XYZ, etc...
One thing to be aware of is that if you are doing PPC marketing, some affiliate programs will not allow you to bid on keywords that have the brand name in them, so you are best to check that out first.
There you have some of the best Affiliate Marketing advice to help your websites produce sales. If you build you affiliate pages targeting buyer keywords then half the work is done for you, and visitors should convert to sales much more frequently.
Hope this tip helps you guys!
About the author:
Matthew Carter is the founder of MattsMarketingBlog.com, an internet marketing training portal that offers free video training, education, and tools to both beginning and advanced internet marketers.
Note: The views and opinions of the author of this guest post may not represent the views and opinions of Affilorama.