16 Apr 12
19 Jul 12 5:02 am
Traffic Travis and other SEO tools are there to help you figure out if a certain keyword is easy to rank for. Basically these keyword tools base their reports from two factors: number of searches and competition.
When searching for good keywords for your website/niche, you have to balance the number of searches from the number of competitors for that keyword. You do not want to waste time ranking for high volume keyword when you also got high competition for it. Thus, the need for these tools like Traffic Travis or Google Keyword Tool.
The reason why TT is only giving you simple descriptions as "relatively easy" or "easy" is because this tool "simplifies" everything for you. Because honestly, you do not have to over think this. :) If you ask how easy is easy, you can't figure that out not until you do SEO and backlinking.
But just to give you an idea, "easy" may mean you can do little effort on getting backlinks for this keyword. Mostly, you can rank for this keyword within less a month or a month of continuous backlinking and SEO. Again, this depends on how much effort you exert here. What I mean with continuous backlinking is you do backlinks everyday. At least an hour or two everyday.
I advise you prioritize choosing the right keywords from the "easy" selection. Then it is also a good idea to pick a few ones from medium and high competition keywords list. This way, you are guaranteed that you will be getting a good number of traffic for your website.
Of course, do not forget to track all your backlinking efforts. I suggest record everything on excel file. Then after a moth, check your keywords for their ranking on search engines. From there, you will know how easy is easy. :)
I hope that makes sense.