06 Dec 15 10:44 pm
Some great answers here!
This is my 2 cents:
First: Focus on keyword targeting page-by-page. It's not just about getting people to your homepage, it's about ranking each page in its own right.
Second: The keyword you use for each page is important, but it's not enough to just have it there. The content for that page also has to be top notch. So, when creating each page, think of your keyword as your topic, and build the best resource for that topic you possibly can.
E.g. If your keyword for the page is "supplements", that means you have to try to make the best article on the internet about supplements. Whatever information someone might want on supplements, you have to have it there.
Third (last but not least): It's best for your SEO if people spend more time on a page, and then go on to other pages too. Having great content, as I mentioned before, will help increase the time people spend on your page.
To get people to move onto other pages on your site (rather than "bouncing" off your site as others have mentioned above), it's a good idea to link to similar content on your website.
E.g. If you have an article on supplements, and you also have an article on food choices that provide the most nutrition, you could have something like this in the supplements article:
"X supplement is a great source of protein. There are some foods that also provide this much protein. Want to know which ones? Read about it here." - And then you link to your other article. Because the topics are similar, you've got a better chance of keeping people on your website, which is great for your overall site SEO.
Hope that helps! :)