Joined: 09 Jul 06
08 Aug 13 10:16 pm
The keyword "the" has 1,680,000,000 monthly searches and low competition, if you look in the Google keyword tool.
"Competition" in this tool is looking at the number of advertisers who are bidding on this keyword.
If a keyword has a high number of searches but low competition, it's often because it's not a profitable keyword. Any number of things could make it unprofitable.
It might be too general and too broad to be worth spending money on. A keyword like "sports" gets a lot of searches (151 million) but you have no idea what those people are actually looking for. Do they want to know how a sport is played? Are they looking for sports gear? Sports shops? Sports players? Do they want an idea for a sport to take up?
It is too untargeted to be worth bidding on.
A keyword might also be clearly one with low buyer intent. Anybody searching for a keyword that contains "free" is obviously not wanting to spend money. Someone searching for "[MOVIE NAME] torrent" is probably not going to be interested in buying a DVD of that particular movie.... they clearly want to pirate it!
In general: High search volume + low competition = generally unprofitable keyword (for any number of reasons).