21 Sep 09 5:12 am
Quick question. I've found a niche and a great keyword I believe. Using Google's keyword tool, the word yields 8,100 monthly volume results, but in Traffic Travis the daily results are 0.
8100/30 = 270/day; a volume level I've certainly spotted in Traffic Travis for other words, so my hypothesis that there isn't enough daily volume is false.
Any ideas on why TT would fail to yield a result?
Thanks for any help,
I think it's because TT is constantly being updated and new search terms and volumes are being added all the time. If there is something that looks like -, then the search volume isn't 0. It just means they haven't added the info for that particular phrase. When I first started out, I used to totally rely on keyword research tools, but not anymore. Everyone kept telling me that it's about relevancy and that those tools are to be used only as a guideline, anyway. I didn't get what they were talking about until a while ago. Using a keyword tool is only part of conducting proper keyword research.
For example, I published a page on the 8th of this month about a certain product in my niche. Since it hasn't been out that long, there was no search volume or competition, but I created a page on it anyway because I saw it was selling and was on the up "swing," and based on what I know about my niche. Well, as I am writing this message, it has received more than 400 unique visitors and generated a number of sales for me. I am not even on the first page of Google for the main keyword, but I am ranked in Google for two product-related keywords--all without a keyword tool. I have also had pages that have converted at over 12%--even though there was no data in Google and the keywords did not get a lot traffic. It was steady, though.