20 Jun 12 9:06 am
Without reading everyone else's post, so I may be repeating here...
1) On the main page, you have to scroll down below the page content before you see the grill advertisements.
2) The Grill Ads don't look clickable, make the titles, links, and make them look like links.
3) In the ads, the "read more" is in all lower case and the exact same color as the other text, it looks unclickable and brings no attention.
4) On your main page, don't just send them to a link of all the reviews, information overload! Give them a link to your own write-up of your favourite and most recommended one. Make one of them the star of the site. People think they like to make informed decision, but mostly are looking for something good that comes with peer support.
5) Peer support! People love to conform, so on your star page... Add some reviews from other previous purchasers - people love these. Some nice graphs and statistics of how people like them are great too.
6) On the individual product review pages (or at least the one I looked at) dot pointed lists (a) looked like links [very blue] and (b) took most of my attention. They actually stand out so much and are so much more blue than the "CLICK HERE to get a Char Broil Quantum Urban Grill for yourself.", it makes the CLICK HERE seem unimportant and unimpressive.
7) CLICK HERE is not a good name choice for a link ...
- <link>Buy a Char Broil Quantum Urban Grill</link> for yourself.
- <link>Get a Char Broil Quantum Urban Grill</link> for yourself.
- <link>Get your Char Broil Quantum Urban Grill</link> today.
- <link>Get your Char Broil Quantum Urban Grill</link> for Amazon today.
#Which of there is best I'm not sure, but I'd bring more attention to "Char Broil Quantum Urban Grill". Get "Your" makes them feel it personally involves them and that it aready almost is theres, they'll imagine using "their [your]" grill and have increased motive to buy. Mentioning Amazon may or may not increase trust in the product.
7.5) delivered to your door by Amazon. <= lots of lazy people out there!
8) On the all reviews page, make the article titles look like they can be clicked because they can (wow!) and "read more..." is way to small.
9) Remember, you NEED to walk them through the steps, tell them about the product, make them feel it is good, and that other buying love it and that it's exactly what they want [pre-selling], lastly, show them exactly how they can get it. And maybe mentioning that the link is to amazon will help them feel more safe in the purchase and *cough* that you're not writing all this to get money from them - many people wouldn't know the word affiliate from the word extroqualinquial.
10) Maybe give a ranking of the top 5 grills, they will most likely want the top ranking one (of course). But be as honest as you can.
So in short, IF they managed to scroll down past the page content, they would be totally underwhelmed by the advertisements on the right and probably (1) not notice they are there, and/or (2) not realise they are clickable and go anywhere. erm... and the rest. - This grew from 2 points.
A link looking like a link is a good thing, it gives people the feeling that there is somewhere to go. Guide them through your site, give it direction and show them what they want.
Maybe I should start doing some Mark style video reviews =]