michellerana wrote:Banner blindness does not mean your banners were not seen because they were not obvious. Placing arrows pointing to your banners will not help at all.
Banner blindness means people ignore your ads because they are in the shape of a banner. This was actually discussed in Affiloblueprint. People don't look at banners, basically because they don't like being sold. You should strive to make your ads NOT look like ads. Studies say that it can also be an issue of the ads being different from the standard site content.
To get more clicks, the ads should look as similar as possible to your site. You could incorporate them into the body of your article. Place them in the middle or at the bottom of an article.
Square banners don't fall into the 'banner blindness' category as people click on them. Use the square ones about the size you'd normally see in a news article. People are used to paying attention to them.
This topic was started on Apr 06, 2011 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.