24 Nov 09
26 Mar 11 1:20 am
Matt is right IMHO,
I do think you should have some links to your pages with variations of your keyword and even a "click here" once in a while but for the most part use the keyword.
If you are targeting the Keyword "Blue sports widgets" it does not look unnatural at all for a link pointing to that page to have the anchor text "Blue sports widgets"
It won't hurt if some links say "Blue widgets" or "Sports Widgets" or even "Cheap blue sports widgets" and a "click here" once in a while, but I would have Most have the exact keyword.
Matt teaches in his free course he offers from his blog not to worry about switching up the anchor text too much unless you are building 300 or more links to a single page. I think he is right.
Last edited by jcdean
on 26 Mar 11 1:55 pm, edited 1 time in total.