02 May 23 8:52 am
Achieving Google Ads Certification A Step-by-Step Path to M
Becoming certified in Google Ads can be an excellent way to demonstrate your expertise in online advertising, gain credibility as a professional, and increase your career prospects. Here's a step-by-step guide on how to achieve Google Ads Certification:
Step 1: Sign up for Google Skillshop
Google Skillshop is a free learning platform where you can find a wide range of courses and certifications related to Google Ads and other Google products. Sign up for a Skillshop account to get started.
Step 2: Learn the fundamentals of Google Ads
The first certification you should aim for is the Google Ads Fundamentals certification. This certification covers the basics of Google Ads and helps you understand the core concepts and terminology used in the platform. To prepare for this certification, take the Google Ads Fundamentals course on Skillshop and review the study materials provided.
Step 3: Choose your specialization
Once you have earned your Google Ads Fundamentals certification, you can choose to specialize in a specific area of Google Ads. The available specializations are Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, and Apps Advertising. Choose the area that you want to specialize in and start studying the relevant course material on Skillshop.
Step 4: Get hands-on experience
To really master Google Ads, you need hands-on experience with the platform. Create your own Google Ads account and start experimenting with different ad formats, targeting options, and bidding strategies. Try running different campaigns and monitor the results to see what works best.
Step 5: Take the certification exams
After you have completed the relevant courses and gained sufficient practical experience, you can take the certification exams for your chosen specialization. The exams are free and available on Skillshop. To pass the exam, you need to score at least 80%. If you fail, you can retake the exam after a certain period.
Step 6: Maintain your certification
Google Ads certifications are valid for one year. To maintain your certification, you need to retake the certification exams every year. Additionally, you should stay up-to-date with the latest changes and trends in Google Ads by reading industry blogs and attending relevant events.
By following these steps, you can achieve Google Ads certification and demonstrate your expertise in online advertising. Good luck!