05 Jul 13 2:19 am
Kingdom of Pets and Rocket Languages are all part of Mark Ling's empire. They're actually run by the same people out of the same offices... just down the road from our offices. I expect that the Kingdom of Pets affiliate program is run in the same way as the Rocket Languages affiliate program (although you should still check) and they just copied/pasted stuff from one affiliate site to the other. (Happens to the best of us!)
When someone goes to their site and signs up for their newsletter, your cookie is still active. It'll remain active for the length of time specified in the affiliate's area.
The only way your cookie would be erased is at the end of the cookie validity period, or if the visitor clicked on someone else's affiliate link. (That will overwrite your cookie. Two people can't earn commissions for one sale!)
Newsletters can be handy because it means the subscriber gets nagged a bit more about buying, and may increase the chances of them buying, compared to if they just decided "no, don't want to buy today" and disappeared forever.
It's just a different (slightly longer) way to the sale.
With regards to your original question... another thing I would look at is the particular pages that are sending the clicks to the merchant site. I have pages on one of my sites that can send loads of hops.... thousands even.... and never make a sale, because these people just aren't in a buying mood right now.
I have other pages that will convert 1 in 20 visitors I send to the merchant, because these pages are oriented at people who are already thinking of buying.
So take a look at the pages that are sending hops to the merchant. If you haven't done so already, make sure you've set up tracking IDs on hoplinks from different types of pages: Eg, a particular ID for your "information" style pages, another ID for your "review" or "product name" style pages. You'll be able to see which pages are sending the most visitors.
Another idea: If they offer it, you might be able to send visitors directly to the newsletter signup form, rather than the sales page. You might try doing this from your more "general information" type pages, where visitors might not be at the desperate buying stage. That way these visitors (who may not convert as well when sent directly to the sales page) will receive a lot more "priming" for the sale, over a longer period of time.