Joined: 12 Aug 20
16 Sep 20 1:49 am
Keyword complexity simply means how much competition for that specific keyword is. It tests how hard the keyword is for you to rate. The higher the competition, the higher the difficulty with the keyword and the harder it is to rank with that keyword.
So maintaining a balance between the search volume and keyword complexity is important. Ideally, with decent search volumes you 'd want to target moderate-competition or low-competition keywords.