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Questions about search Engine Mechanics? (Not optimisation)

veelin
Posts: 1
Joined: 16 Sep 17
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Questions about search Engine Mechanics? (Not optimisation)

Hi everybody,
I'm new to affiliate marketing and am wondering about the way your physical location plays into your SE ranking. I have beeen using a site called similarweb.com to look at the traffic of other sites, I think they tap into google analytics for their info, not sure. What I noticed was traffic comes from fairly localised areas: UK sites get most of their traffic from the UK, US sites from the US etc. Only once they get bigger, do they get international traffic. (Or so it seems, anyway) I have 2 problems with this: firstly, I live in the UK and will be moving to France permanently next summer, so I will move to a French ISP. If my site hasn't grown to international proportions by then, will my English language site only appear among French competitors as it will appear on google.fr? My obvious worry is that I'd have no chance to grow. My second questions follows on from that: I would like to tap into the Indian market, because it's huge. How do I get there? Do search engines factor your location into thgeir rankings? If not, then I don't understand why the initial traffic is so localised. Can anybody help me with this? Thanks
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maryt
Posts: 2565
Joined: 16 Apr 12
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Hi,

For your questions:

UK sites get most of their traffic from the UK, US sites from the US etc. Only once they get bigger, do they get international traffic.

All websites get traffic from other countries, even local websites get traffic from other countries as well. IT IS NOT TRUE that you will only get traffic from other countries once the site gets bigger. I have a one-page website and I get traffic from more than 10 different countries.

I think what you see in the data are websites that "prioritize" traffic from a certain country only, so definitely with marketing and SEO you can achieve getting traffic mostly from your preferred market/location.

firstly, I live in the UK and will be moving to France permanently next summer, so I will move to a French ISP. If my site hasn't grown to international proportions by then, will my English language site only appear among French competitors as it will appear on google.fr? My obvious worry is that I'd have no chance to grow.

Your location DOES NOT MATTER but WHERE YOUR WEBSITE IS HOSTED DOES in terms of traffic-- but then again no huge deal for this. Search engines can read your hosting company's IP address and this is a small factor that they use for ranking websites in search engine rankings pages (SERPs). So if you want to get visitors from different countries, you can host your website in a US IP address. At least, this is the IP address that most websites use if they want to target a worldwide audience. But like I have said, IP addresses does not matter much. It is just a very small factor for search engines. If you want to be seen worldwide, you need to do online marketing and SEO.

I would like to tap into the Indian market, because it's huge. How do I get there? Do search engines factor your location into thgeir rankings? If not, then I don't understand why the initial traffic is so localised. Can anybody help me with this?

You need to do local SEO if you want to market the website to local market.
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kkryptonic
Posts: 18
Joined: 15 Jan 16
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I do agree. I get traffic to my blog from all over the globe although a huge chunk is from the U.S. The fact that the hosting company is from the U.S has a lot to to do with that.
I don't believe your geographical location plays too big a part. Like Maryt said, it will initially. But once your website gains in popularity, the rest of the world will flow to it.
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