The PLR content method is now somewhat outdated. It doesn't allow for unique content that will stand out to people or search engines.
If you were to use PLR content you'd still have to put in the work of editing it significantly to avoid duplicate content penalties, and even then you'd likely be left with very generic content.
There are other content creation methods that will help you to build a much more successful content strategy. To find the process that suits you best, check out: "The Ultimate Guide to Cheap Web Content, for the Lazy Marketer"
Not everyone is good at creating useful content, which is why sometimes it might be better to get someone else to create it for you. In this article we'll cover Private Label Rights (PLR) Content.
Private label rights (PLR) content is written material (such as articles, eBooks, or auto responder content) that you can purchase and claim authorship of; there are different kinds of PLR content out there, different methods of acquiring it and different rights given to you once you've acquired it. Generally, however, the right to claim authorship also gains you the right to edit the content, break it apart, compile it into a larger resource, publish it on your website, and so forth.
In general PLR content is great for affiliate marketers because it's cheap, you can edit it, insert your own affiliate links and you don't have to give credit to anyone else!
You don't need to look too far to find sites selling PLR content - it's a reasonably lucrative business for writers, who can earn a lot more from one article sold to many people than they could earn writing the same article on an exclusive contract.
Some top private label article sites include:
And you can find many more.
PLR content typically comes supplied in "packs" based around certain topics. For instance, you might find a pack of PLR articles on "romantic Valentine's gifts", or "tropical fish aquariums", each of which will contain a number of articles on their subject. Articles will vary in length, but ideally they'll be at least 350 words long, preferably over 500 words.
The quality of PLR articles can vary from provider to provider - some will be high quality, while others will suffer from spelling and grammatical errors or clumsy wording.
Even if a PLR provider boasts that their writers are native English speakers, it doesn't necessarily follow that their written English will be impeccable - you probably know people who can speak English perfectly well, but whom you wouldn't employ to write articles for you, so keep this in mind.
However, remember that often you will need to do a little editing or rewriting of your PLR content to make it seem more "original" to the search engines (if you're using it for a search engine optimized site), so you may well just be able to clean up any mistakes along the way.
Duplicate content penalty is where another site uses the same PLR content and the search engines deem your page to be too similar to the other one to warrant a separate search listing. Your page will thus be relegated to the "supplemental listings" and you won't receive any traffic to it. This can occur when PLR content is distributed and used by a number of publishers.
To avoid this, it is usually recommended that you rewrite PLR at least 50% when you're using it on your website and want it to be indexed. If you're using PLR content for your newsletters or in an eBook it's not usually necessary to reword it other than to customize it for your audience, as this content isn’t to be indexed in the search engines.
(For more information on the duplicate content penalty, be sure to see our lesson about avoiding duplicate content.)
These sites often offer the best value on a "cost per article" basis. For a set monthly fee they provide you with a (usually astounding) number of article "packs". (For instance, one of our favorites PLRPro.com offers 11 packs of 40 articles (440 articles) for a set monthly fee of $97, working out at around 22c per article.)
Often the article packs will be focusing on a subject that the PLR provider thinks is a good potential market for AdSense affiliates, and will include relevant keyword research, suggested affiliate programs, header images and other bonuses.
Another benefit offered by some membership sites is a whole raft of marketing tools, education materials and community support. These guys are always keen to outdo their competition, so by all means shop around. Be careful, though, not to be blinded by the bonuses and lose sight of what you're actually looking for in a PLR site: good PLR content!
PlrPro.com allows their members to vote on each months article topics, and if you message a handful of other members to help you by voting for a topic that you suggest, chances are you’ll get to have articles written on the topic you are looking for.
However, the downside to most other PLR membership sites is that you usually you don't get to choose your topics.
If you're looking for articles on a particular subject you could strike it lucky, but usually you'll just end up with a hard drive full of articles on subjects like decorative garden fountains. If you're interested in building sites for AdSense, however, this can be an absolute godsend. I bet it would have taken you a while to hit upon "decorative garden fountains" as a topic for an AdSense site! With the initial research already done for you by the PLR provider, all you need to do is make it work.
You might also stumble across websites offering single packs of PLR content for a one-off purchase price. This purchase price will be lower than the monthly cost of a PLR membership, but will usually work out to be more expensive on a per-article basis. For instance, a pack of 40 articles selling for $19.95 works out at around 50c per article. Still good value!
The downside to this method is that the content can be very much hit-and-miss. The site has no need to maintain a happy member base, so might feel at liberty to skimp on content quality. You're also likely to miss out on the community aspects of the membership sites but, as mentioned earlier, this isn't the real reason you're looking for PLR content anyway.
If you spend some time hanging around internet marketing forums you're bound to stumble across people selling PLR packs reasonably cheaply, sometimes for as low as two or three dollars for hundreds of articles. You won't find many guarantees as to the quality or distribution of the articles, but if you're planning to do some re-writing then you can find some great bargains here. You can even find PLR articles, eBooks and software for sale on eBay.com (search for "private label rights").
"How many people have access to this same PLR content?" "Are article packs restricted to a certain number of purchasers?" "Is the content freely distributed, without check or measure?"
These questions become important if you're looking for original, interesting content that your readers haven't seen before, or if you're planning to post the PLR articles as-is and you're concerned about Google's alleged "duplicate content penalty". The fewer people with access to your PLR pack, the less chance you have of being beaten to the finish line (or search engine listing) by some other keen PLR publisher.
A lot of membership sites will restrict their PLR packs to a certain number of their members so that only a few hundred people receive the same articles that you're receiving.
One-off PLR purchases from websites might also be restricted to a set number of people. PLR packs you purchase through forums or eBay will usually offer the right for resale and will therefore not be restricted to a set number of people (after all, when everyone is able to sell the pack, how can you possibly track how many have been sold?).
If you're planning to do some editing or rewriting of your PLR content, you may wish to consider whether this is a factor that actually affects you - if you're going to be modifying your PLR articles to be substantially different from the originals it shouldn't matter too much whether there are many people using the same original source articles.
You should also consider the fact that if a limited number of people, for example, 200, have access to the same article as you, then even less will actually get round to actually using it. Most likely only 5 to 10% (or even less) will actually use that article pack, so the number of other sites using it isn’t as high as it first sounds.
Whether this factors into your evaluation of a PLR product depends on what reason you want your PLR content for. If you're creating an auto responder series with PLR content it is vital that the content is absolutely top quality, since your readers will quickly unsubscribe if it's not.
If you're compiling PLR content into a viral eBook it's also reasonably important that the material is readable, since you need people to actually read the content and click on your links for the eBook to be useful to you. If you're building a site for AdSense you might get away with lower quality content, since your overall goal is to get people clicking away from your site through your AdSense ads. It all depends on whether you actually want to engage your readers, or if you're simply looking for filler "fluff".
If you're looking for good, engaging content, check the following:
In this lesson you've learned: