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Google's new search engine

Google's new search engine

Google has just announced that for the last several months, a large team of their staff have been working on a secret project: a next-generation architecture for Google's web search. They've nicknamed this new search engine 'Caffeine'

"It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits under the hood of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences."

For those of you who are interested you can check out the developer preview of Google's new infrastructure (link removed as it no longer exists) and try searches there.

I'm keen to hear people's opinion on this and what you notice about it.

16 Comments Add your comment
  • Reply Paul Bogle3539 days ago

    There are no paid ads in the search results!

  • Reply Devin Elder3539 days ago

    I've noticed that the results are much faster. Most of my pages seem to rank a bit lower on Caffeine than on the traditional Google, but hopefully these results truly are going to be more relevant.

    I think creating high quality sites is the best insurance against any search engine changes. Just another day on the stormy search engine seas I suppose!

    My wish is that this will ultimately clear out spamming pages from my competition.

  • Reply Jon Pastorizo3539 days ago

    Hi Mark,

    My initial look at this next generation Google web search architecture is that the SERPs do not have any sponsored links. The SEO competing pages is also a lower volume. Example is a search for "wow hunter guide". The result for the current platform shows 22.8M competing pages while the result for this new platform that is secretly being developed shows 10.1M competing pages.


  • Reply Jon Pastorizo3539 days ago

    Hi Mark,

    What I noticed is that for the new platform that is being developed there are no sponsored links. The SERPs has a lower volume of competing pages as well.


  • Reply paulie693539 days ago

    Hmmmm, I guess I will ask the obvious; is this going to be a positive (or a negative) move for Internet marketers? How will it affect SEO? At least in this business things never get boring! :)

  • Reply Inge Fischer • 3539 days ago

    Interesting. How do you tell what are sponsored or natural results? I'm not inventive enough to find out but I'm sure Google won't let go of a cash-cow.


  • Reply Brian Pruitt3539 days ago

    Bing and Yahoo come to agreement then Facebook acquires Friend Feed. I think Google is sensing a lil heat albeit not much but it does make me wonder. Facebook acquiring Friend Feed is a very very big deal folks at least I think so. Just think of the possibilities if you are on Facebook and you are able to do your searches from Facebook without ever leaving. The game is definitely changing and I got my eye on Facebook that is a big deal.

  • Reply Grady Pruitt3538 days ago

    As far as the sponsored links are concerned, I wouldn't worry about it at this point. Remember, this is still in testing stages, not live. My guess is that as they complete the testing and make it the "official" engine, the sponsored links will be there.

    I'm interested in seeing how much more "relevant" this new engine results are.


  • Reply Cosmo Keenan3538 days ago

    I noticed in the URL that 'sandbox' shows up. I did not know what it was so I looked into it and read some forums and it looked scary! Then I noticed these posts were like in 2006 and so I realized that google sandbox has already been around long time. So, what have the effects of sandbox been recently? anyone know about that? I guess AMA helps with all that and not to mention longer tale keywords and such. Any comments?

    As for this new SE, I haven't been able to get into it to see what the differences are yet. But I have noticed that the current google has some strange 'competing pages' results. Like it'll show VERY few competing pages from terms I wouldn't expect (popular terms). Then if you click through the pages you'll get a link that says something about 'ommitted results'. And if you click that link, many more 'competing pages' results appear. What is that about and does it affect us affilorama people?

    Cheers guys and girls - thanks for readin'

  • Reply Brian Pruitt3538 days ago

    A guy on the Warrior Forum tested a phrase and he noticed that the new Google search engine ranks pages by on page SEO factors rather than Backlinks. I always thought that on page SEO was universal but apparently alot of people still dont get it which is good for us here.

  • Reply Morgan McArthur3537 days ago

    Compared this new Google SE with the old Google SE for U.S searches, and some of my sites have gone up in rankings and some have gone down, but by only a position or 2, however in general most of the sites have gone up for me. I guess this could be to having good quality content sites.

    My guess is Google is revamping its search criteria and really taking the value that sites give to the Google searcher a lot more seriously.

    Seems like most sites are still the same on page 1 from the old and new, just that they have been shuffled around a bit.

    What could be happening is that Google is doing a split test on a massive scale, to see which sites are of more value to the searcher, ie: lets bump this site up and see how long a searcher stays on that site compared to the existing site that was in the same position , and which ever site the searcher stays the longest on, Google will give that site preference and bump them up to that new position as it seems to be providing more value, hence why the searcher stays on longer.

    All the more reason to provide good quality content guys!

    All the best to all of you


  • Reply Sean Morrissy • 3534 days ago

    I don't think things will change too much. At the end of the day, Google are all about making more money for their shareholders and they'll do this by looking after the users. I'm surprised to read that they're giving more weight to on page factors, Avidpoet, do you know how reliable this source was?


  • Reply Brian Pruitt3532 days ago

    Yeah I'll PM you the thread I read this at and its an interesting one

  • Reply Jason Dodd3528 days ago

    @cosmolito - the term sandbox has been used for a while in connection with Google to refer to the assumed dampening effect Google applies to new websites i.e. the dip in rankings for a newly released website. In this case sandbox probably just refers to the beta aspect of the new search engine.

    I know most power users find the search options helpful but Google need to make them more obvious - theyre still hidden from ones line of sight! Now that most users are working on screens with higher resolutions they could probably make better use of the screen realestate, like Bing has.

  • Reply Penisa • 3513 days ago

    Very utilitarian dispatch but there are some place where I resolve not agree. But all-inclusive its very good.

  • Reply Debt Settlement Help • 3511 days ago

    Great headline. If your cookie has a bite-sized action and your reader completes the action, I think two things happen. Their self-confidence goes up (which feels good) and their trust in you increases.

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