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How to Get Traffic to Your Website Using Alternative Methods


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How to Get Traffic to Your Website Using Alternative Methods

Affiliates often focus on SEO or PPC to get traffic to their websites. In this lesson, however, we show you some alternatives to get in the mix.

Knowing how to get more visitors to your website is key to becoming a successful affiliate. Pay Per Click (PPC) and Search Engine Optimization (SEO) are some of the most well-known methods for generating website traffic, but they’re not the only methods you should be using. In this lesson we show you How To Get Traffic To Your Website Using Alternative Methods (Updated for 2019).

Successful affiliates usually make a point of diversifying their traffic sources. Relying too heavily on any one source of traffic leaves your business vulnerable to the whims of the search engines, or to dramatic shifts in PPC costs. If you've got all your eggs in one basket when it comes to getting traffic to your site, you could find yourself in trouble when the situation turns sour. Additionally, by just restricting yourself to SEO or PPC methods you could be missing out on a large amount of potential traffic. With that in mind , here are 7 alternative ways to get more traffic to your affiliate website.

1. Creating quality content

Content marketing is one of the best ways to drive traffic to your website. There are several mediums you can use, but one of the easiest and most effective is a blog.

Blogging consistently on topics related to your niche can help to establish you as an authority in your market and improve overall SEO. The key is to create informative, entertaining content that is relevant to your audience. If your niche is children’s toys, then you could run a blog about parenting. If you’re pushing ecommerce software, you could blog about how to be a successful online entrepreneur.

Creating a blog is easy and free and can generate a lot of traffic if you target the right topics, keywords and audiences.

You don’t want your blog to be salesy. It needs to put the audience first and add value to their lives. Of course, you can scatter affiliate links throughout your posts where they’re appropriate, but make sure your audience knows you’re doing it. Transparency builds trust.

Note: Companies that blog receive 97% more links to their website and 55% more website visitors compared with companies that don’t blog.

2. Email newsletter

Email is old-school, but it’s still one of the best ways to connect with your audience and drive traffic to your website and links.

A great example of this is Tim Ferris’ weekly email newsletter, 5 Bullet Friday. It’s a simple email newsletter in which Tim, a world-famous author, entrepreneur, and podcast host, recommends products, articles, tools and gadgets to his one million-plus subscribers. Every week, five items make the list and each has an affiliate link. Can you imagine how much traffic this drives?

If you’re just wanting to drive traffic to your website, you can include your latest blog posts in your email newsletter. Or you could take a similar approach to Tim and directly recommend products that you’ve come across or used in the past week.

The key to being successful with this is authenticity. If it seems that you’re recommending products just to make money, people will see through it. So be genuine, show some restraint, and experiment with different approaches to an email newsletter.

Note: Email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.

3. Guest posting

Guest posting is creating articles or blog posts for other websites. Popular websites for guest posting include Forbes, Business Insider, Mashable, Thought Catalog and more.

The purpose of this method is to leverage the audience of these websites. You can include links to your website throughout the article where suitable, which can drive additional traffic.

The key with guest posting is in your pitch. If you have a great idea for an article, try pitching it to another website. Make sure the post is relevant to the website you’re pitching and put some thought into how you pitch it. Usually you can negotiate to add the article to your own website a month or so after it’s been published.

Note: Starting with a single guest post at Okdork, Bryan Harris built a full-time business generating over $15,000 a month.

4. Social media

Your social media channels are essential for driving traffic to your website. Increasingly, you have to “pay to play” on social media. That means promoted/sponsored posts and running ads.

But if you’ve built an engaged and loyal audience, you can still rely on some organic traffic through social media.

Your market/niche will help to determine which social media platforms you should pour most of your energy into. If your niche is visually and aesthetically appealing, you should probably focus on Instagram and Pinterest. If you’re into information products and software, Facebook might be your best bet.

Note: Social media is the second most popular method of generating traffic for affiliate marketers, only just behind search engine optimization.

5. Links from other sites

Getting links to your site is a hugely important part of being a successful affiliate. Not only do they deliver a little bit of traffic to your site independently of the search engines, they also help your search engine rankings.

Even though linking is a huge part of search engine optimization, try not to think about links purely in terms of the SEO benefit they deliver.

You may be able to get links from sites that rank low on PageRank, or use nofollow tags to block the flow of PageRank, but still deliver a lot of high-quality traffic to your site.

Always remember that the point of SEO is to get visitors to your site, and that any link that delivers traffic to your site is achieving that goal, regardless of whether it helps you move up the search engines.

Note: 77.8% of a top search results in Google have at least one external link pointing to the page.

6. Competitions and giveaways

Competitions and giveaways are powerful ways to drive traffic to your site as people are always interested in the possibility of getting stuff for free.

You may be able to ask companies that you work with for products to give away so that it doesn’t have to cost you money. You can also use this as a way of collecting email addresses.

Promoting a competition in your email newsletter and social media channels could lead to a dramatic spike in traffic, so you’ll want to make sure your website can handle it.

Note: Online contests result in a 34% audience increase on average.

7. Posting in forums

Forums and blogs can be excellent places to promote your website, provided the promotion remains subtle and is part of other useful content that you've added to the conversation. If you simply bombard a random forum with your URLs you'll be banned. Similarly, if you post pointless comments as badly disguised self-promotion your posts will likely be deleted.

The best method is to find a few high traffic blogs and forums in your market and spend some time there reading and familiarizing yourself with the discussions. Start replying to posts with useful remarks so that you gradually build a reputation as a genuine and helpful contributor.

Once you have established yourself as a valuable member, like the member in this example from our own forums, people will be much more interested in seeing what else you have to say on your website, or in checking out the products you recommend in your signature.

As already mentioned, don't dismiss forums and blogs simply because a link from them won't help your SEO - remember that it's traffic you're after, and if traffic comes from these blogs or forums then that's a successful promotion.

Note: Read a bit more about how you can utilize forums in our lesson on Affiliate Marketing without a website.

Lesson Summary:

In this lesson you've learned: Pay Per Click (PPC) and Search Engine Optimization (SEO) aren't the only ways to get traffic to your website; in fact, by simply using just those methods you could be missing out on a large amount of traffic and potential customers.

You now have 7 alternative ways to increase visitors to your affiliate site, diversifying your traffic sources. Using a mixture of these methods will help you to generate more website traffic and affiliate revenue.

It’s important to understand that none of these strategies are silver bullets, but each of them will have compounding benefits over time that will help you to achieve long-term affiliate marketing success.

 

 

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Questions & Comments + Add a comment

Reply Katarina Sorensen1761 days ago
No video here.
/Katarina
Melissa Johnson1758 days ago
Hi, Katarina --

Video is back up.
Reply Sue 1661 days ago
Thanks for the great info. I have been finding it quite difficult to find forums in my niches that are still operating and some of the ones that are don't have much traffic, so would you say that forums are becoming less popular due to social media sites like Facebook?
Gina Broom1657 days ago
Hi Sue,

Social media does seem to suck up a lot of traffic from a lot of places on the web, but forums aren't necessarily obsolete.

If anything, I think that because all the focus from the affiliate side seems to go towards social media, there's less competition on forums to stand out. People are still active on forums all the time, so if you find one that people are still active on, go for gold!

There might be fewer of them with a high level of activity, but finding one or two with good traffic and interaction can still be really helpful.

Hope that helps. :)
- Gina
Reply tom reilly1391 days ago
Go articles is phasing out and is no longer accepting articles!
Melissa Johnson1390 days ago
Hi, Tom!

Thanks for letting us know! We'll get that updated!
Reply Enrique Flores1276 days ago
Hi,

I didn´t undestood what do you mean by "links from other sites", are those paid links?, how does it work. Could you be more specific.

Thanks a lot and best regards,

Enrique Flores
Reply Melissa Johnson1275 days ago
Hi, Enrique!

Links from other sites are known as backlinks. It's when some other website includes a link that directs them from that site to yours.

Paying for backlinks is a bad idea, and if you get caught (which is very likely) you'll almost certainly get penalized by Google for it, with a drop in rankings or worse, a total deindexing (you won't show up in searches at all). You're better off trying to build those links naturally. Let people find your content and share it. Work with bloggers and other websites to cross promote. Google expects backlinks to increase organically, so if you suddenly develop 1,000 backlinks overnight, it's gonna get awful suspicious.
Reply Enrique Flores1272 days ago
Thanks a lot Melissa,

Very usefull information!
Reply Varron Dacus1217 days ago
If that's the case isn't it bad to receive service from SubmitEdge? By the way those other article submission links don't work.
Melissa Johnson1210 days ago
Hi, Varron!

Sometimes links get a bit out of date as sites close down, etc. Thanks for letting us know!

And you're right: Mass content distribution can be tricky at best, downright dangerous at worst. It all comes down to _how_ SubmitEdge and similar services approach the issue. It looks like Submit Edge has scaled back its distribution since this article was written -- its most expensive distribution package for articles is capped at 21 sites and it claims to offer "natural" backlink building on quality sites only.

The only truly safe way to build quality backlinks is to do it yourself, naturally. It takes time and effort, and a lot of research. You'll be approaching and pitching sites, and investing a lot in great content that people want to read and share. And even then, there are no guarantees. Google decides how the game is play. As web marketers and business owners, just have to try to keep up and adapt when the rules change.

Remember that you're always welcome to post your questions on our forum (https://www.affilorama.com/forum/) where staffers and other marketers are happy to share their knowledge and experiences, too!
Reply Deon Christie1211 days ago
Great website traffic advice, I couldn't agree more. Allow me to add that it's also a good idea to check on the page rank of the blog and/or forum you wish to comment on. Many newbies are wasting valuable content and time, targeting sites not even indexed in Google yet. However, there are some finer detail to using the Google Page rank checking tool for targeted results.
Melissa Johnson
hi, Deon!

Great point. =) It's great to be strategic and target high-value sites in the search for backlinks and ways to gain traction online.
Reply Jesus Alejandro895 days ago
Both AMAutomation.com and UAWiz.com don't work, please update
Justin Golschneider894 days ago
Hi Jesus! Thanks for pointing out those broken links. I've reported them to our content team, and once they have a chance they will remove or replace them.
Justin Golschneider885 days ago
Hi again, Jesus! Our content team has updated this article. Since using article directories is no longer considered an effective SEO practice, we have removed the section on this topic.
Reply Mr haphongbg886 days ago
Hello, i want to join in and learn from you experience
Justin Golschneider885 days ago
Hi Mr. Haphong, and welcome to Affilorama! Beyond watching the videos and reading the articles, the best way to learn from your fellow affiliate marketers' experience is to join the conversation in our forums: https://www.affilorama.com/forum/

We'll look forward to seeing you around!
Reply skrajsarker 584 days ago
Hello, i want to join in and learn from you experience
Reply Sam Peter5 days ago
Thanks for sharing these tips with us. I have been implementing all the aforementioned things to my webpage.But I always find myself stuck at link building.
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