Knowing how to get more visitors to your website is key to becoming a successful affiliate. Pay Per Click (PPC) and Search Engine Optimization (SEO) are some of the most well-known methods for generating website traffic, but they’re not the only methods you should be using. In this lesson we show you How To Get Traffic To Your Website Using Alternative Methods (Updated for 2019).
Successful affiliates usually make a point of diversifying their traffic sources. Relying too heavily on any one source of traffic leaves your business vulnerable to the whims of the search engines, or to dramatic shifts in PPC costs. If you've got all your eggs in one basket when it comes to getting traffic to your site, you could find yourself in trouble when the situation turns sour. Additionally, by just restricting yourself to SEO or PPC methods you could be missing out on a large amount of potential traffic. With that in mind , here are 7 alternative ways to get more traffic to your affiliate website.
Content marketing is one of the best ways to drive traffic to your website. There are several mediums you can use, but one of the easiest and most effective is a blog.
Blogging consistently on topics related to your niche can help to establish you as an authority in your market and improve overall SEO. The key is to create informative, entertaining content that is relevant to your audience. If your niche is children’s toys, then you could run a blog about parenting. If you’re pushing ecommerce software, you could blog about how to be a successful online entrepreneur.
Creating a blog is easy and free and can generate a lot of traffic if you target the right topics, keywords and audiences.
You don’t want your blog to be salesy. It needs to put the audience first and add value to their lives. Of course, you can scatter affiliate links throughout your posts where they’re appropriate, but make sure your audience knows you’re doing it. Transparency builds trust.
Note: Companies that blog receive 97% more links to their website and 55% more website visitors compared with companies that don’t blog.
Email is old-school, but it’s still one of the best ways to connect with your audience and drive traffic to your website and links.
A great example of this is Tim Ferris’ weekly email newsletter, 5 Bullet Friday. It’s a simple email newsletter in which Tim, a world-famous author, entrepreneur, and podcast host, recommends products, articles, tools and gadgets to his one million-plus subscribers. Every week, five items make the list and each has an affiliate link. Can you imagine how much traffic this drives?
If you’re just wanting to drive traffic to your website, you can include your latest blog posts in your email newsletter. Or you could take a similar approach to Tim and directly recommend products that you’ve come across or used in the past week.
The key to being successful with this is authenticity. If it seems that you’re recommending products just to make money, people will see through it. So be genuine, show some restraint, and experiment with different approaches to an email newsletter.
Note: Email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent.
Guest posting is creating articles or blog posts for other websites. Popular websites for guest posting include Forbes, Business Insider, Mashable, Thought Catalog and more.
The purpose of this method is to leverage the audience of these websites. You can include links to your website throughout the article where suitable, which can drive additional traffic.
The key with guest posting is in your pitch. If you have a great idea for an article, try pitching it to another website. Make sure the post is relevant to the website you’re pitching and put some thought into how you pitch it. Usually you can negotiate to add the article to your own website a month or so after it’s been published.
Note: Starting with a single guest post at Okdork, Bryan Harris built a full-time business generating over $15,000 a month.
Your social media channels are essential for driving traffic to your website. Increasingly, you have to “pay to play” on social media. That means promoted/sponsored posts and running ads.
But if you’ve built an engaged and loyal audience, you can still rely on some organic traffic through social media.
Your market/niche will help to determine which social media platforms you should pour most of your energy into. If your niche is visually and aesthetically appealing, you should probably focus on Instagram and Pinterest. If you’re into information products and software, Facebook might be your best bet.
Getting links to your site is a hugely important part of being a successful affiliate. Not only do they deliver a little bit of traffic to your site independently of the search engines, they also help your search engine rankings.
Even though linking is a huge part of search engine optimization, try not to think about links purely in terms of the SEO benefit they deliver.
You may be able to get links from sites that rank low on PageRank, or use nofollow tags to block the flow of PageRank, but still deliver a lot of high-quality traffic to your site.
Always remember that the point of SEO is to get visitors to your site, and that any link that delivers traffic to your site is achieving that goal, regardless of whether it helps you move up the search engines.
Competitions and giveaways are powerful ways to drive traffic to your site as people are always interested in the possibility of getting stuff for free.
You may be able to ask companies that you work with for products to give away so that it doesn’t have to cost you money. You can also use this as a way of collecting email addresses.
Promoting a competition in your email newsletter and social media channels could lead to a dramatic spike in traffic, so you’ll want to make sure your website can handle it.
Note: Online contests result in a 34% audience increase on average.
Forums and blogs can be excellent places to promote your website, provided the promotion remains subtle and is part of other useful content that you've added to the conversation. If you simply bombard a random forum with your URLs you'll be banned. Similarly, if you post pointless comments as badly disguised self-promotion your posts will likely be deleted.
The best method is to find a few high traffic blogs and forums in your market and spend some time there reading and familiarizing yourself with the discussions. Start replying to posts with useful remarks so that you gradually build a reputation as a genuine and helpful contributor.
Once you have established yourself as a valuable member, like the member in this example from our own forums, people will be much more interested in seeing what else you have to say on your website, or in checking out the products you recommend in your signature.
As already mentioned, don't dismiss forums and blogs simply because a link from them won't help your SEO - remember that it's traffic you're after, and if traffic comes from these blogs or forums then that's a successful promotion.
Note: Read a bit more about how you can utilize forums in our lesson on Affiliate Marketing without a website.
In this lesson you've learned: Pay Per Click (PPC) and Search Engine Optimization (SEO) aren't the only ways to get traffic to your website; in fact, by simply using just those methods you could be missing out on a large amount of traffic and potential customers.
You now have 7 alternative ways to increase visitors to your affiliate site, diversifying your traffic sources. Using a mixture of these methods will help you to generate more website traffic and affiliate revenue.It’s important to understand that none of these strategies are silver bullets, but each of them will have compounding benefits over time that will help you to achieve long-term affiliate marketing success.