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How to Get Traffic to Your Website Using Alternative Methods


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How to Get Traffic to Your Website Using Alternative Methods

Affiliates often focus on SEO or PPC to get traffic to their websites. In this lesson, however, we show you some alternatives to get in the mix.

Pay Per Click (PPC) and Search Engine Optimization (SEO) certainly aren't the only ways to get visitors to your site. In this lesson we show you How To Get Traffic To Your Website Using Alternative Methods.

Successful affiliates usually make a point of diversifying their traffic sources - relying too heavily on any one source of traffic leaves your business vulnerable to the whims of the search engines, or to dramatic shifts in PPC costs. If you've got all your eggs in one basket when it comes to getting traffic to your site, you could find yourself in trouble when the situation turns sour. Additionally, by just restricting yourself to SEO or PPC methods you could be missing out on a large amount of potential traffic. With that in mind , here are some ways to mix things up a bit:

Links from other sites

Getting links to your site is a hugely important part of being a successful affiliate. Not only do they deliver a little bit of traffic to your site independently of the search engines, they also help your search engine rankings

Even though linking is a huge part of search engine optimization, try not to think about links purely in terms of the SEO benefit they deliver. You may be able to get links from sites that rank low on PageRank, or use nofollow tags to block the flow of PageRank, but which deliver a lot of high-quality traffic to your site. Always remember that the point of SEO is to get visitors to your site, and that any link that delivers traffic to your site is achieving that goal, regardless of whether it helps you move up the search engines.

Posting on forums and blogs

Forums and blogs can be excellent places to promote your website, provided the promotion remains subtle and is part of other useful content that you've added to the conversation; if you simply bombard a random forum with your URLs you'll be banned. Similarly, if you post pointless comments as badly disguised self-promotion your posts will likely be deleted.

The best method is to find a few high traffic blogs and forums in your market and spend some time there reading and familiarizing yourself with the discussions. Start replying to posts with useful remarks so that you gradually build a reputation as a genuine and helpful contributor. Once you have established yourself as a valuable member, like the member in this example from our own forums, people will be much more interested in seeing what else you have to say on your website, or in checking out the products you recommend in your signature.

As already mentioned, don't dismiss forums and blogs simply because a link from them won't help your SEO - remember that it's traffic you're after, and if traffic comes from these blogs or forums then that's a successful promotion.

(Read a bit more about how you can utilize forums on our lesson about ‘Affiliate Marketing without a website’)

Submitting articles to article directories

Article directories are places where people can submit their articles. The articles are then free for anyone to download and reproduce, provided that the author information and any links the author has inserted into the article remain intact.

Directories benefit both parties: the author gets his or her article distributed around the internet for free, earning backlinks and traffic in the process while the person using the article gets free content for their website, eBook or newsletter.

Good directories to try include:

If you want to speed up the process and get your article submitted to a lot of different directories in record time, then check out services such as:

  • Submitedge.com — SubmitEdge will write a unique article for you and submit it to 100+ article sites.
  • AMAutomation.com — An AMAutomation membership let’s you submit unlimited articles to numerous article and blog sites; AMAutomation also has a mechanism for making sure your articles are unique.
  • UAWiz.com — This service is similar to AMAutomation, except it uses different article and blog sites.

Lesson Summary:

In this lesson you've learned:

Pay Per Click (PPC) and Search Engine Optimization (SEO) aren't the only ways to get traffic to your website; in fact, by simply using just those methods you could be missing out on a large amount of traffic and potential customers.

Alternative methods for getting traffic to your site:

  • Links from other sites

Try not to think of links being purely about SEO, getting links from other websites can get more traffic as people follow those links. Traffic is traffic, regardless of the impact on your search engine ranking.

  • Posting on blogs and forums

Post subtle promotions in your forum and blog posts, and become an active and respected member of popular forums/blogs. Once you are a valuable member of a forum or blog, people will be more likely to follow the links you post.

  • Submitting articles to article directories

Submitting articles to article directories is a great way to get traffic and backlinks at the same time.

 

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Questions & Comments + Add a comment

Reply Katarina Sorensen651 days ago
No video here.
/Katarina
Melissa Johnson648 days ago
Hi, Katarina --

Video is back up.
Reply Sue 551 days ago
Thanks for the great info. I have been finding it quite difficult to find forums in my niches that are still operating and some of the ones that are don't have much traffic, so would you say that forums are becoming less popular due to social media sites like Facebook?
Gina Broom548 days ago
Hi Sue,

Social media does seem to suck up a lot of traffic from a lot of places on the web, but forums aren't necessarily obsolete.

If anything, I think that because all the focus from the affiliate side seems to go towards social media, there's less competition on forums to stand out. People are still active on forums all the time, so if you find one that people are still active on, go for gold!

There might be fewer of them with a high level of activity, but finding one or two with good traffic and interaction can still be really helpful.

Hope that helps. :)
- Gina
Reply tom reilly282 days ago
Go articles is phasing out and is no longer accepting articles!
Melissa Johnson280 days ago
Hi, Tom!

Thanks for letting us know! We'll get that updated!
Reply Enrique Flores166 days ago
Hi,

I didn´t undestood what do you mean by "links from other sites", are those paid links?, how does it work. Could you be more specific.

Thanks a lot and best regards,

Enrique Flores
Reply Melissa Johnson165 days ago
Hi, Enrique!

Links from other sites are known as backlinks. It's when some other website includes a link that directs them from that site to yours.

Paying for backlinks is a bad idea, and if you get caught (which is very likely) you'll almost certainly get penalized by Google for it, with a drop in rankings or worse, a total deindexing (you won't show up in searches at all). You're better off trying to build those links naturally. Let people find your content and share it. Work with bloggers and other websites to cross promote. Google expects backlinks to increase organically, so if you suddenly develop 1,000 backlinks overnight, it's gonna get awful suspicious.
Reply Enrique Flores162 days ago
Thanks a lot Melissa,

Very usefull information!
Reply Varron Dacus107 days ago
If that's the case isn't it bad to receive service from SubmitEdge? By the way those other article submission links don't work.
Melissa Johnson100 days ago
Hi, Varron!

Sometimes links get a bit out of date as sites close down, etc. Thanks for letting us know!

And you're right: Mass content distribution can be tricky at best, downright dangerous at worst. It all comes down to _how_ SubmitEdge and similar services approach the issue. It looks like Submit Edge has scaled back its distribution since this article was written -- its most expensive distribution package for articles is capped at 21 sites and it claims to offer "natural" backlink building on quality sites only.

The only truly safe way to build quality backlinks is to do it yourself, naturally. It takes time and effort, and a lot of research. You'll be approaching and pitching sites, and investing a lot in great content that people want to read and share. And even then, there are no guarantees. Google decides how the game is play. As web marketers and business owners, just have to try to keep up and adapt when the rules change.

Remember that you're always welcome to post your questions on our forum (https://www.affilorama.com/forum/) where staffers and other marketers are happy to share their knowledge and experiences, too!
Reply Deon Christie101 days ago
Great website traffic advice, I couldn't agree more. Allow me to add that it's also a good idea to check on the page rank of the blog and/or forum you wish to comment on. Many newbies are wasting valuable content and time, targeting sites not even indexed in Google yet. However, there are some finer detail to using the Google Page rank checking tool for targeted results.
Melissa Johnson
hi, Deon!

Great point. =) It's great to be strategic and target high-value sites in the search for backlinks and ways to gain traction online.
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