08 Sep 18 10:05 am
Good content is the king - yeah, that's true.
What does great content mean for Google?
Great content is:
Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site.
But, there is something more; one really simple fact: Good content will bring you a lot of natural backlinks! ...and Google looks at links as well. In fact, links are Google's #1 ranking factor.
However, if nobody sees your great content in the first place, there are no links growing. This is where link outreach comes in.
To come up with great content, first of all, you need to understand your goals and concentrate on them.
In most cases goals are the following:
- attracting new prospects to your site;
- building a strong relationship with your audience;
- building your authority;
- showing how your product/service can help people;
- understanding the pain points of your customers and giving them solutions through your content;
- ranking high on search engines;
- testing a new business idea.
Seth Godin once said that content marketing is the only marketing left.
Thus, content creation is only a small part of content marketing, the peculiarities of which you can find out here: https://contentadore.com/content-marketing-trends/
For content marketing, I highly recommend the following resources like Buzzsumo, Quora, Ashrefs (Content Explorer), Google (see top sites).
If you use these tools in a right way, you'll find the topics, which have good rankings and the biggest amount of shares.
Then you will understand, which theme is the most captivating and have the biggest amount of engagement.
Pay attention to your headline as it's the first thing prospects gonna read.