13 Jun 06
19 Dec 06 9:51 pm
A good thing to do is just read a whole bunch of reviews. Work out which ones make you interested in the product, and which ones bore you to death. Then try to work out why this is.
A lot of reviews will follow a certain pattern. Ie. 1) What the product is, 2) what is unique about the product, 3) features/benefits of the product, 4) any bad things about the product, 5) where the product fits into the current market in comparison to other products, 6) who the product might be useful for, 7) your overall view on the product and whether you recommend it.
Once you've got all that basic information down, you need to work on your tone of writing. The most important things with reviews is sounding credible. Credible is *not* OH MY GOD THIS IS THE BEST PRODUCT I'VE EVER SEEN!!#@! -- you have to be more balanced.
Another point is that you don't want to provide too much information about the product in the review. Provide just enough to get your readers interested and wanting to click through to the merchant to read more. If you provide too much information, but don't sell it well enough, your reader might decide that the product is no good for them right away, without clicking through.
One situation where you *might* want to provide lots of information is when the sales page itself is weak. But for the most part, let the merchant do the selling, and use your review to generate interest.
Go out and read some reviews and you'll see what I mean.
I hope that helps!