27 Oct 14 8:53 pm
In a way many of the above ideas are correct but the big problem with bounce rates are we just don't know why the visitor left. My main site has a fairly high bounce rate but I also have many internal pages on google page one.
Many people land on internal pages of my site looking for specific information and once they get it they leave. I always put on all of my pages that there is much more information on the site which would be useful but if they landed on the page that tells them exactly what they want to know they leave after the got the information.
Look at it as if you landed on a cake baking site and landed on how to bake a cheese cake, sure there is a lot of great information through the site on baking all kinds of cakes but you came to the site looking for information on baking a cheese cake. Maybe you will bookmark the site and visit it later but for now the only thing you want is how to bake the cake you interested in baking now and if you don't go to any other page on that site then you get bounced. If by some reason you decide to look at another page you don't get bounced.
So it doesn't have to have anything to do with whether the article is bad or not it has to do with did the visitor get what he needed on the page he landed on.