21 Mar 17 5:23 am
Sounds harmless enough: Write content for various ezine websites that publish your content for free and offer a link back to your website.
Why not do it? This was not a bad SEO strategy up until Google's "Farmer Update", which essentially took away much of the SEO value that the ezine-style content farms had. But even prior to the Farmer Update, writing articles only for the sake of obtaining links resulted in low-quality, barely readable content that did little to grow your brand.
What to do instead: Spend time writing one insightful article for your own website or guest blog post, rather than writing 10 uninspiring ezine articles. You will find that one high-quality article will often be picked up and linked to from multiple sites.
4. Blog Commenting (only for the sake of a link)
By entering your website url into the comment fields of certain blogs, it was once possible to improve your search engine rankings.
Why not do it? It's a waste of time. Now these links offer little to no SEO value and frustrate the very bloggers you should become friends with.
What to do instead: Leave insightful comments that other users will appreciate. Engage in conversations and be of value to other members. Rarely promote your own content, except when highly relevant. In the long-term your SEO efforts will benefit far greater than leaving random blog comments.