06 Mar 12
27 Mar 13 9:56 am
Google Authorship works as a kind of incentive for authors to produce the content they can sign personally without any doubt and in this sense Google Authorship is a tool for building legitimacy and credibility online both for authors and for their content.
Moreover, would-be AuthorRank is believed to be based on the authorship markup, a Google+ profile and other social signals to which personal information is essential. But, generally speaking, if you have nothing to worry about, then adding the authorship markup and integrating your site with Google+ profile has more benefits than drawbacks.
If the issue is quite sensitive, for instance as the one as you mentioned in your question, you can either skip the authorship markup, or use other person’s name (let’s say, the one of a female employee) in blog posts, articles etc. I personally don’t see anything wrong with using a different person name for advertising or review purposes, because customers usually feel more comfortable when a person of same gender is an expert on products which are for male or female only.