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Which type of campaign is effective display or search ads?

sundaresh
Posts: 4
Joined: 05 Jul 19
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Which type of campaign is effective display or search ads?

Let me know about which campaign ads are more effective display ads or search ads. currently i run search ads but it couldn't deliver my expectation... what i can do?
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maryt
Posts: 3208
Joined: 16 Apr 12
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You need to do a lot of experimentation and tests, including testing your content and landing pages. It is hard to say what went wrong with the ads but the first thing you need to do is to evaluate your campaigns. There is no right or wrong when it comes to ads--- be it display or search ads. What I suggest you to do is to also look at your competitors and see what you've been missing with your own ad campaigns.
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ryaljam
Posts: 5
Joined: 07 Jun 19
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I think both type of ads are potential. search ads gives more exploring.
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monicageller3691
Posts: 38
Joined: 01 Jul 19
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Both campaigns are potential in their ways whereas search ad campaigns are more evalyuated
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kritesh
Posts: 3
Joined: 08 May 19
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The first big difference between the two types of ads is that display ads use a push approach, while search ads use a pull approach. If your brand or the products you sell have a good amount of search volume, then it's a good idea to start out with a search advertising campaign.

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burneyalbern
Posts: 24
Joined: 15 Feb 19
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Display ads are flourishing with time. Provided, your ads must be attractive enough to grab people's attention. Otherwise, they will skip the ads by clicking the exit option.
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kkryptonic
Posts: 61
Joined: 15 Jan 16
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Search campaigns are quite competitive. Your campaign must be attention-grabbing or else you will be lost in the crowd. Display is not that bad.
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