20 Jan 14 7:36 am
Yeah Cecille is right you need to have a good source of income first before going into PPC, right now my business has a good income but even then Adwords is too expensive and with Bing Ads I can barely brake even. This is why I'm focusing on Facebook ads at the moment, because it can be tied into content marketing, e-mail marketing, as well as it being a social network.
The goal of a business when it comes to PPC is to grow and be profitable enough to be able to run PPC Ads wherever & whenever you want, being able to "out buy" your competitors and I'm just not there yet for Search PPC but Facebook is much cheaper, for now.
But if you have got the money PPC is great, you run an ad get instant traffic and can scale fast. Yeah having money is great lol.
I would start out with the lower tier PPC networks before something like Adwords, maybe even try Bing Ads first. But really Facebook is cheap right now, it's just a little bit different than search because it's a social network.